BRITISH AIRWAYS SAFETY VIDEO
Lots of airlines have jumped on the ‘safety video as a marketing tool’ bandwagon, ever since Air New Zealand pioneered the genre.
As a result, it’s no surprise that the first reaction from the ‘One Mile At a Time’ blogger when receiving a press release about British Airways’ new video was “oh boy, this is going to be boring”, especially Ever since then, major airlines ranging since BA has a more staid and traditional from Delta to Turkish Airlines have reputation than rival Virgin Atlantic. produced videos with high production values, which seek to entertain as well as In fact, as the blogger admitted when inform. watching it, the video is actually fresh and funny. Even smaller carriers, for example Lebanon’s MEA have got into the safety Directed by comedian Chabuddy G, the video act. video features a list of familiar faces from Television and film, including Gordon
4
