DELTA - LETTERS TO DELTA
Over the past few years a number of airlines have launched campaigns where the aim is to surprise or reward passengers. For some airlines, this takes the form of a stunt involving one or more flights of passengers, who are then given free flights. A good example is WestJet, which last year created a giant illuminated Las Vegas ‘wheel’, visible to passengers on a Toronto - Las Vegas flight. The wheel spun,
12
the winning ‘number’ (corresponding to a seat number) won a $2,500 shopping spree, while every passenger received free flights. See also the WestJet Christmas Miracle article in this edition. Another approach is for airlines to help passengers with a particularly compelling story. For example, in both the November and December editions, we covered #BAMagic, an on-going scheme by British Airways which among other things has
