JETBLUE - GET PACKING
If you were looking for an alternative to the usual Christmas game of Monopoly or Risk with the family, JetBlue had the answer. In December, JetBlue’s marketing team came up with the idea to produce a board game called “Get Packing.”
Whoever filled up their board first won the flight.
“The holidays are all about celebrating traditions and creating new memories. But, we know that even the happiest families can get caught up in the tension The game included the usuals of cards, of the holidays,” said JetBlue’s Manager of dice, a rule book, a board….and a flight Advertising and Content Heather Berko. voucher. All for $20. “With this in mind, we created “Get Designed for 3-6 players (i.e. for a family), Packing!” to save you from awkward the goal was to take a packing board and moments by literally getting you out of fill it up with items needed for a “trip.” there with a real JetBlue flight certificate.”
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