WEST JET - CHRISTMAS MIRACLE
WestJet’s annual “Christmas Miracle” has over the years become something of a stand-out among festive airline campaigns because of its scale, creativity, and the way each miracle gives back to local communities and / or rewards passengers.
Meanwhile in 2014, WestJet brought Santa Claus, snow and a ton of gifts to the community of Nuevo Renacer near Puerto Plata, Dominican Republic.
Each campaign has generated a lot of positive coverage for the airline and millions For example, in 2016 WestJet’s Christmas of video views, leading Forbes to say: “The Miracle involved staff hosting a surprise Real ‘Christmas Miracle’ Of WestJet’s Viral party for residents of Fort McMurray, which Video: Millions In Free Advertising.” had been badly affected by the Summer fires a few months earlier. In 2015, staff This year the theme was “The 12 Flights of performed 12,000 ‘mini miracles’ for Christmas.” passengers across Canada, the US and in London. For twelve consecutive days in the run-
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