Airline Marketing Monthly June 2018

Page 22

Finally, customers on long-haul flights will be able to watch episodes of the Toronto-shot TV series Suits, enjoy documentaries and podcasts about how Harry and Meghan met and the history of Windsor Castle.

WOW AIR - MEGHAN AND HARRY MASKS Icelandic LCC Wow Air also loaded cake and champagne onto one of its Londonbound flights on the wedding day.

These were served by cabin crew wearing British Airways came up with an idea cardboard “Harry” and “Meghan” masks, which resulted in getting worldwide after which a short Facebook video was media pick-up - for example by Stuff made and uploaded onto social media. (New Zealand), the Daily Mail, Reuters and America’s Fox News. For a piece of activity which must have cost the airline next to nothing, the Facebook video got 20k views, with another 20k watching the video on Instagram.

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