RYANAIR - WEDDING THEMED CONTENT Ryanair has a good track record of mocking up quick, reactive content that ties into (non political) news events especially football and celebrity / film news. Recent examples include a post when Zinedine Zidane resigned from Real Madrid, a Darth Vader post coinciding with the new Han Solo Star Wars film, and a photoshopped image of two sacked English PremIer League (football) managers on the beach. In addition, Ryanair produces a regular video featuring two 1970s “Anchorman” style TV presenters - Dirk Fondly and Phil Gently. “Dirk” and “Phil” take a look at the week’s news with a suitably low budget backdrop, as well as using their show as a vehicle to promote whatever is going on at Ryanair at the time. The Harry and Meghan wedding got pretty much the same treatment. It was covered on Dirk and Phil’s show, and a number of posts went up around it.
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This included an infographic showing what a £100,000 spent on a Royal wedding dress would get you on Ryanair (e.g. 18,000 paninis and 4,000 pieces of checked in luggage), as well as posts featuring the back of Queen Elizabeth’s head while promoting advance seat reservations, as well as one about the drinks cart coming up the aisle on Ryanair flights in celebration. EASYJET - ROYAL LOOKALIKES Finally, easyJet went month search to find Meghan “Lookalikes.”
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The challenge was launched last November, when an actor who looks like Prince William unveiled the stunt. 3000 people from across Europe applied, claiming to look like one of Harry or Meghan with nine finalists being invited to come to London to audition in front of a judging panel, chaired by British ex-Royal correspondent and author of Prince Harry: Inside the Story, Duncan Larcombe.
