UPGRADE FACE - VIRGIN ATLANTIC
In February we covered the “Upgrade your checking into Emirates economy and not Airline” campaign by Emirates. begging for an upgrade. The message was that he didn’t need to, as he had ‘upgraded’ The campaign featured a video showing his airline. passengers checking in for an unnamed airline and doing crazy things to try and The notion that people will try almost get an upgrade (e.g. attempting hypnosis). anything to get bumped up from economy was also the central feature of recent Virgin The video then finished with a man Atlantic marketing.
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