SPECIAL WORLD CUP EDITION DANCING IN THE STREET
QATAR AIRWAYS
Not only is Qatar the host of the 2022 tournament, Qatar Airways is FIFA’s airline partner, giving it the right to use World Cup branding in its marketing campaigns. As a result, Qatar Airways has come up with something big to mark both the tournament and its sponsorship. In particular, the airline enlisted US singer and songwriter Nicole Scherzinger, who
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is also a judge on the (US / UK) reality TV show X-Factor to re-record the classic song ‘Dancing in the Street.’ Dancing in the Street, was first released as a single by Martha and the Vandellas in 1964. Nicole Scherzinger’s interpretation of the classic is the latest in a whole series of covers, with David Bowie & Mick Jagger, Van Halen and Latina pop singer “Myra” all having recorded their own versions of the song.
