Singapore Airlines-Canyon Ranch

SINGAPORE AIRLINES - CANYON RANCH

With Singapore Airlines reintroducing 18 hour 45 minute long flights from Singapore to Newark in the Autumn, the airline has been looking at ways in which ultra long haul travel can be made more palatable for passengers. One solution has been to team up with US wellness brand Canyon Ranch, to jointly develop “wellness cuisines, rest and relaxation, and general well-being on the world’s longest flights.” Specifically, the airline says that the partnership will include menus developed by Canyon Ranch chefs and nutritionists focused on nutrition and hydration, “sleep strategies” to help passengers rest better, and stretching exercises, accessible via the in-flight entertainment system. One barrier to getting people to book tickets on 15+ hour flights is of course a possible reluctance to spend so long on an aircraft. After all, reviews of the Qantas Perth to Heathrow flight when it launched were not 100% positive - with the caveat the Qantas has an economy cabin on the route, while SIA will offer only Premium Economy & business from SIN - EWR. As a result, from a perception as well as a practical point of view it matters that Singapore Airlines is thinking about ways to help passengers get through what will be the longest flight in the world. And from a PR standpoint it seems to have worked, Many travel websites and publications almost pushed the partner-ship as a reason to fly the route in its own right, with Conde Nast Traveller gushing, “The World’s Longest Flight May Also Be the World’s Longest Spa Treatment.”