Air Iceland Connect-Shared Stories

AIR ICELAND CONNECT

In mid August, the Financial Times featured Air Iceland Connect with the story, “The tiny airline with an inspirational alternative to in-flight movies.”

The FT praised the airline for coming up with “an in-flight entertainment system more gripping and potentially moving than the best Hollywood movie.”

The idea is simple. A hardback book is left in the seat back pocket, and as a passenger you leave hand-written or drawn impressions of your trip. Then the next passenger writes in it, and so on.

Air Iceland Connect told us that since introducing this in May 2017, they have filled around 350-400 books:

“The stories range from short messages to long detailed stories with photos from our passengers travels in Iceland and Greenland. They usually describe their experiences of our country and our destinations and also some good tips for the next passenger, where to go, what to eat etc.”

Of course, it helps that Air Iceland Connect’s routes are all conducive to making you want to share your thoughts on paper (and also share on social media).

The exact same tactic wouldn’t work on, say an early morning Frankfurt - London flight packed with sleepy eyed business travellers heading to their morning meeting.

Nevertheless, it is still a creative and innovative way to get passengers sharing and interacting, and the fact that the airline has filled almost 400 of these books shows that people really are taking part and getting into the spirit of the ‘shared stories’ initiatives.

Despite being a small airline with six aircraft, Air Iceland Connect also has a very impressive in-flight magazine (‘My North’), which is accessible via the digital magazine platform Issuu (which we also use).