AIR ICELAND CONNECT - SHARED STORIES
In mid August, the Financial Times featured Air Iceland Connect with the story, “The tiny airline with an inspirational alternative to in-flight movies.”
The idea is simple. A hardback book is left in the seat back pocket, and as a passenger you leave hand-written or drawn impressions of your trip. Then the next passenger writes in it, and so on.
The FT praised the airline for coming up with “an in-flight entertainment system Air Iceland Connect told us that since more gripping and potentially moving introducing this in May 2017, they have than the best Hollywood movie.” filled around 350-400 books:
AIRLINE MARKETING MONTHLY 9/2018
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