Singapore Changi Airport-Love at First Flight

SINGAPORE CHANGI AIRPORT - LOVE AT FIRST FLIGHT

We featured Embraer in this issue for its different online video series. Another brand which recently commissioned a series is Singapore Changi Airport.

“Love at first flight” is a three part series, which was released on the airport’s social media channels between August 15 and 17. It follows the story of Zhi Xing and Yueling, who meet while enrolled in the airport’s Changi’s ‘Youth Ambassador’ programme.

It looks like a youth-focused soap on TV, and indeed has highly professional production values.

With the characters speaking mainly in Mandarin (with subtitles) accompanied by a soundtrack of local pop songs, the intended audience is clearly a Singapore / Far East one.

The narrative and treatment might seem a little sickly sweet to some Western viewers, but for a regional audience it works, as evidenced by the first episode getting 200k+ views on Facebook in the first few days.