SINGAPORE CHANGI AIRPORT - LOVE AT FIRST FLIGHT
We featured Embraer in this issue for its and indeed has highly professional prodifferent online video series. Another duction values. brand which recently commissioned a series is Singapore Changi Airport. With the characters speaking mainly in Mandarin (with subtitles) accompanied “Love at first flight” is a three part series, by a soundtrack of local pop songs, the which was released on the airport’s social intended audience is clearly a Singapore media channels between August 15 and / Far East one. 17. It follows the story of Zhi Xing and Yueling, who meet while enrolled in the The narrative and treatment might seem a airport’s Changi’s ‘Youth Ambassador’ little sickly sweet to some Western viewprogramme. ers, but for a regional audience it works, as evidenced by the first episode getting It looks like a youth-focused soap on TV, 200k+ views on Facebook in the first few days.
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AIRLINE MARKETING MONTHLY 9/2018
