Airline Marketing Monthly October 2018

Page 26

AIRLINE CAMPAIGNS

flydubai safety video flydubai has released a new safety video, to be shown on-board the airline’s fleet of Boeing 737 MAX 8 aircraft before each flight. Like the airline’s earlier safety videos, it is animated and features characters from the Emirati kids TV series, “FREEJ.” The video sees flydubai cabin crew member Maya carrying out the pre-

26 |

Airline Marketing Monthly - October 2018

flight safety demonstration to passengers including the four Emirati grandmothers from the FREEJ series. In the run-up to the September safety video release, flydubai released a number of Instagram videos, showing “Maya” meeting fans at flydubai HQ, as well as taking delivery of the final video and bringing it to one of the aircraft.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.