Turkish Airlines, new uniforms To celebrate its 85th birthday, and to look ahead to the opening of the new Istanbul Airport on 29 October, Turkish Airlines has unveiled new cabin crew uniforms. Turkish Airlines says that the uniforms incorporate traditional patterns found in artisanal glassware, ceramics and calligraphy with contemporary textures and details. The collection combines shapes and colours found in Istanbul Bosphorus while a new ‘flow detail’ is meant to
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Airline Marketing Monthly - October 2018
symbolise Istanbul’s role as an intersection between East and West. The airline teamed up with Milan based Couturier Ettore Bilotta to create the designs. Quoted in the Daily Mail, fashion critic Simon Glazin called the new uniforms “chic and smart.” Meanwhile the photography to promote the new uniforms was done by British photographer and artist Miles Aldridge, who took the shots with iconic Istanbul locations as a backdrop.
