Jet2 Hold my Hand
UK holiday airline Jet2 has launched five new TV adverts building on the airline’s long-standing “Hold my hand� concept. The adverts are being supported by radio, digital, out of home, and social media campaigns as well as two online competitions, offering customers the chance to win a getaway to one
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Airline Marketing Monthly - October 2018
of the five-star hotels in Gran Canaria that feature in the new advert. Hold my hand is a song performed by Jess Glynne, which Jet2 also performs on its aircraft. In our August edition we reported on UK media articles claiming passengers had been hearing the song so many times on a loop, that they were starting to complain.
