Vistara RetroJet India’s Vistara is a relatively recent newcomer to the growing Indian aviation market, commencing operations in 2015 as a joint venture between Tata Sons & Singapore Airlines.
Having an old black and white photo of a DC3 to work with of the original Tata Airlines created in 1932 by J.R.D Tata, the team at Vistara painted an A320 in retro colours.
You wouldn’t expect an airline that has only been flying for three years to unveil a ‘RetroJet’ as a marketing tactic, but as SimpliFlying Shashank Nigam explained in a recent episode of the SimpliLIve show, that is exactly what they did, producing India’s only commercial airliner with a retro exterior.
But not only that, the cabin crew uniforms had a retro look, while the menu was inspired by some of J.R.D Tata’s favourites.
The result is what Shashank called “a very smart marketing ploy”, as they are not acting like a start-up but rather drawing on the heritage of parent group Tata.
31 |
Airline Marketing Monthly - October 2018
Vistara has released a Facebook video, which has been viewed almost half a million times capturing all the things that made this activity special, from the uniforms to the menu. Currently the airline is advising Facebook fans on how they can book flights on this special RetroJet.
