(Image credit - Norwegian)
Norwegian OnAir In previous editions, we’ve talked about how airlines are using podcasts. Two examples are KLM’s “The Journey” (covered in May), as well as Virgin Atlantic’s “The Venture.” Another airline with a podcast is Norwegian, with “OnAir”, which is basically an audio press-release feature about company information. The airline says that though it’s primarily designed for investors, it also has relevance for staff or anyone interested in the airline. The latest episode, released in mid September, talks about what it’s like to work for Norwegian based on the feedback received from 3500 staff in the Nordics. Think podcasting has reached its sell by date? Think again, according to a Wired article from earlier this year, “podcast listeners really are the holy grail advertisers hoped they’d be”, showing high levels of engagement with the content.
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Airline Marketing Monthly - October 2018
