Hong Kong Airlines +852 Magazine

Hong Kong Airlines has released a new inflight magazine, called +852 after the international dialling code for Hong Kong.

Produced in association with contract publishers Ink, the magazine has the look and feel of a lifestyle magazine, which the airline says was “inspired by HongKong’s strong art and design culture.”

The magazine also has a website, which is impressive for the way it acts as a standalone content hub in its own right, as opposed to just being a simple downloadable magazine.

At the same time, the airline is introducing local dishes in economy class meals, as part of its commitment to deliver more “Truly Hong Kong” elements in its products and services.

A range of signature Hong Kong dishes will be rolled out, including stir-fried instant noodles with Hong Kong-style curry fish balls and stir-fried beef, tomato and scrambled egg and with steamed vegetable rice.