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Airline Marketing Monthly - January 2019
London Luton Airport (LLA), used mainly by LCCs Wizz Air, easyJet and Ryanair, has not had the best reputation over the years, coming near the bottom of UK airport satisfaction surveys. However in December it unveiled the result of its £160 million makeover with new shops, a new boarding pier and more gates.
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To celebrate the makeover, easyJet arranged for a “Christmas Light-Show on a plane” stunt. Over 850,000 choreographed light sequences and 1.5 miles of LED micro bulbs were used to create the installation on one of the airline’s A320 aircraft.
Local children from local primary schools were invited to the big unveil, as 9-year-old Maddy Simonite kicked off the festive display by switching on the lights for the first time.
The airport says that the £160 million regeneration project will add £1 billion to the UK economy and an extra 10,000 jobs by 2030. The Christmas light show was also part of the airport’s 80th anniversary year celebrations.
