Hong Kong Airlines - Gif Stickers

Hong Kong Airlines - Gif Stickers

According to a LinkedIn post by Hong Kong Airlines’ assistant social media manager Leo P Chang,

With Instagram Stories getting bigger and bigger, the #GIF sticker is the small and mighty tool to bring the brand into people’s day-to-day communications more closely.

As a result, Leo talked about how the airline created 30 new #GIF stickers that live within the Instagram and Snapchat libraries, with the whole initiative getting the airline a reach of 7+ million in just one month.

As well as gif stickers on Instagram and Snapchat, we also noticed that Hong Kong Airlines has its own page on the gif library and social network, Giphy. To our knowledge, Hong Kong Airlines is the only airline to have a presence there.

Hong Kong Airlines is one of the airlines which constantly impresses us with its marketing campaigns, as an example of how you don’t need to be one of the giants to come up with innovative, effective work. The airline made the cover of our July edition for its ‘Where Hong Kong Begins’ campaign, which you can access here.