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Delta - Pop up Brewery
Delta - Pop up Brewery
According to Delta, ‘Seattle is full of beer lovers, and the world is full of breweries.’ It also of course happens to be the case that Delta serves a range of international destinations from Seattle-Tacoma International Airport.
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The combination of those things led to Delta creating a pop-up bar in Seattle on the weekend of 5-6 October featuring beers from around the world.
In addition to a selection from US, Delta offered up craft beers from the Netherlands, France, Japan, South Korea and China.
In the past we’ve been sceptical of the value of pop-ups, wondering whether the cost involved in creating them is really justified given the often limited exposure (people walking past or taking part) that you get.
See for example our March issue, where a number of outside experts reviewed a pop up installation in London by Etihad.
However, it is worth pointing out that as part of this tactic, Delta donated the proceeds from the beer sales to three local charities.
