Juneyao Air - New route and uniforms

To coincide with the launch of its new Shanghai - Helsinki flights in June 28th, Chinese Airline Juneyao Air introduced new cabin crew uniforms, which it says integrates embroidery and Chinese traditional elements.

The uniform colours include light pink and grey blue to distinguish different roles of flight attendants.

At the same time, the airline upgraded its onboard cabin products. Juneyao Air’s Facebook page talks about cooperating with brands such as Noritake, (tableware), Kosta Boda (barware) and Orrefors to put together the new collection.

The Juneyao Air announcement is typical of much of what you see from the next tier of Chinese airlines, in that they have a tendency of under-selling themselves.

The products are beautifully shot, and there’s obviously a story there, but the airline has done very little to publicise it beyond a few photos on social media.