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Aegean - Sunshine Discount
June 2019 may have been the hottest month ever, but in May, many European cities still had cool temperatures and cloud, including Berlin.
As a result, Greek airline Aegean launched a “Sunshine Discount” stunt in the German capital. It created giant screens in the Sony Center in the middle of Berlin and beamed in images from sunny Greece, with a live weather forecast.
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The mechanic was pretty simple, Berliners had to watch the screen and if they spotted a rare bit of cloud, they got a 50% discount on Aegean flights to Greece by using a special discount code.
A YouTube video showcases the concept and interviews Berliners who took part in the stunt.
