Aegean - Sunshine Discount
European cities still had cool temperatures and cloud, including Berlin. As a result, Greek airline Aegean launched a “Sunshine Discount� stunt in the German capital. It created giant screens in the Sony Center in the middle of Berlin and beamed in images from sunny Greece, with a live weather forecast. The mechanic was pretty simple, Berliners had to watch the screen and if they spotted a rare bit of cloud, they got a 50% discount on Aegean flights to Greece by using a special discount code. A YouTube video showcases the concept and interviews Berliners who took part in the stunt.
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Airline Marketing Monthly | July 2019
June 2019 may have been the hottest month ever, but in May, many
