Is flight shaming working? The research
consumers are cutting down on the number of flights they take, with an eye on the environment. The Swiss banking giant surveyed 6,000 consumers in the USA, France, Germany and the UK (via Fast Company). Just over one in five (21%) claimed that they had reduced the number of flights that they took over the past year due to environmental concerns. Surprisingly, that figure was higher in the USA (24%), a country where air travel is often the only practical option, than the UK (16%). UBS used this headline grabbing study to predict that in the EU, flight numbers will increase by only 1.5%, half the number originally predicted by Airbus.
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Airline Marketing Monthly | December 2019
If a recent study by UBS is to be believed, significant numbers of
