Is Gen Z no longer flying? Not yet, but that could change
‘Climate Change Therapy’. From Screenshot magazine A lot of the boom in air travel over the
few years, namely that millennials (and
past decade has come from millennials,
in fact travellers in general) want so-
who have taken advantage of the abil-
called authentic experiences.
ity to travel further for less money and more often.
sibly, for example 70% want to eat at
One of the panels at the recent World
local restaurants, 1/3 will choose tours
Travel Market, was ‘Air born’, where Dr
from local people on the ground and
Hamish McPharlin, Head of Insight, BBC
say they have assisted with a local com-
Global News gave a presentation show-
munity project, they still want to travel.
ing what ‘affluent millennials’ want from travel.
16.
There is a desire to travel more respon-
But what about the next generation down, Generation Z, which covers High
The findings reinforced a number of
School students and young adults in
other surveys conducted over the past
their early 20s?
Airline Marketing Monthly | December 2019
Taking climate action means readdressing the foundations of our identities. It starts with flying. When I was growing up I was told that travelling would make me a well-rounded, employable person.
