The dangers of painting yourself green as an airline Airline Marketing Monthly | December 2019
Is Ryanair ‘the new coal’ or is it Europe’s greenest airline? That depends on who you talk to. According to Ryanair, it offers - ‘lowest fares / lowest emissions.’ Ryanair actually turned this claim into an advertising campaign (see above image). The ad talks about new aircraft, lower carbon emissions, and features a visual of a Ryanair 737 flying over a green meadow. It appeared in Britain’s Sunday Times newspaper among others, and was accompanied by a short video highlighting the airline’s environmental credentials.
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