Airline Marketing Monthly - The Flight Shaming Special

Page 40

Air New Zealand - Carbon Management

least unsustainable airline.’ Air New Zealand is of course one of the country’s biggest polluters by virtue of being the national airline, yet the location of New Zealand means that air travel is the only realistic way for New Zealanders to ever leave the country. As Stuff reports, Air New Zealand releases a report annually about its carbon emissions, and has set up a sustainable advisory panel. Like easyJet, Air New Zealand has also brought on board environmentalist Sir Jonathon Porritt, in this case to speak at sustainability-related events. Digging into the detail of what Air New Zealand is doing, it includes the commitment (like many other airlines) to a reduction of 50% in net emissions by 2050 compared to 2005 levels. Also like other carriers, the airline talks about fleet renewal, a voluntary carbon offset programme for passengers and the way it recycles waste.

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Airline Marketing Monthly | December 2019

An article in Stuff talks about Air New Zealand attempting to become ‘The World’s


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