Airline Marketing Monthly - The Flight Shaming Special

Page 42

Singapore Airlines

dard package of a 50% reduction in carbon emissions by 2050, introducing new aircraft and cutting down on single use plastic. However, the environment page on the Singapore Airlines website contains a major fail. SIA talks about the ‘Aspire’ (Asia and Pacific Initiative to Reduce Emissions) programme, but when we clicked on the link to discover more...we were directed to a plastic surgery clinic called Aspire. At the same time, SIA links to the Harapan Forest Initiative, a conservation project it says it is supporting. And the website (at time of writing) was non functional.

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Airline Marketing Monthly | December 2019

Singapore Airlines is another major airline which is adopting a stan-


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