IATA - The business of freedom
in the past. Essentially it shows how aviation has been a force for good, and enriched people’s lives in areas such as medicine, culture, business and family reunions. The idea is sound, and many environmental groups will admit that yes, aviation has made the world a smaller place. As we said when we previously covered the campaign, what is missing is real life case studies to bring this campaign to life. Of course, a campaign like this needs to be run in tandem with one that accepts the need to be more environmentally responsible. Again, a good example of how that’s done is Air New Zealand, which is both honest about its environmental impact (see above), while stressing its vital role for the national economy.
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Airline Marketing Monthly | December 2019
We’ve covered the IATA Business of Freedom campaign
