Flight shaming and aviation - conclusions
1.
Flight shaming isn’t yet having the kind of impact that some studies say it is having. But consumers are increasingly aware of aviation’s impact on the environment. As a result, it’s not a question of if awareness turns to action, but when. That’s unless the industry is clearer about what it’s doing now, and about what more it can do in the future.
2.
Environmental pressure groups are united on one thing: aviation is a problem when it comes to global warming. However, underneath that, there are a range of opinions on what to do about it. Some groups will be prepared to constructively engage with you. In those instances, it is worth doing so.
3.
Generation Z hasn’t stopped flying yet. However it’s the generation that is driving many of the climate protests, and awareness of the issue among this group is growing. As a result, the chances are that we could soon see a generational shift when it comes to attitudes towards flying
63.
Airline Marketing Monthly | December 2019
We’ve presented you with a lot of information in this issue. Here we’ve summarised the conclusions
