FEATURE - HOW ARE OTHER AIRLINES ANNOUNCING THEIR REOPENING? In the previous piece, we’ve talked about easyJet’s “Europening” campaign. What are other airlines doing to announce that they are open for business again? Here we present a selection.
Wizz Air - Say yes to flying Unlike other European airlines, Wizz Air never really stopped during the pandemic, and for a time was actually Europe’s largest airline. Wizz Air has also continued expanding, including to Abu Dhabi, with flights to a range of destinations in Central and Eastern Europe.
In the video, a series of (mainly) millennials are shown wearing masks, but saying “yes” to a variety of different travel experiences, from an Erasmus (student) reunion, to a romantic trip to Rome.
Like other airlines, Wizz Air has produced videos and marketing collateral trying to reassure passengers and showing what the ‘new normal’ of flying will look like. This includes a video entitled, ‘Say yes to enhanced health and safety.’
It’s worth saying that the average age of a Wizz Air passenger is 37, and so still firmly a millennial. ‘Say yes to flying’ is pitched very much at that demographic.
The most recent video by Wizz Air called ‘Say Yes to Flying’ (click above for the video), has a cheerful and aspirational tone and
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portrays travel and flying as something that can still be fun.
AMM - July 2020
Additionally, Wizz Air, like other LCCs, is engaged in some heavy price promotions to get people on board their aircraft and flying again.
