Aviation Marketing Monthly - July 2020

Page 41

THE LATEST DEVELOPMENTS IN SANITATION AND BIO-SAFETY Airlines are continuing to introduce sanitation and bio-safety initiatives to reassure passengers that they will be flying in a sanitary cabin environment. Here are some of the most recent developments:

Delta works with the Mayo Clinic Delta was of course the first major airline to make “clean” a long term brand attribute with the launch of ‘Delta Clean’ in April. Delta’s latest COVID-19 related announcement sees the airline working with the Mayo Clinic. Delta says that the partnership will encompass three areas: COVID testing for the full Delta workforce, the establishment of an advisory council to assess Delta’s procedures, and customer health consulting. The latter involves advising “Delta on best practices for customers regarding COVID-19 prevention, including the use of effective personal protective equipment, and guidance on how Delta can continue to provide a safe and clean travel experience.”

41 |

AMM - July 2020


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.