easyJet Europening
A lot of people looking to fly at the moment, especially for leisure, will have three key questions: What safety and sanitation procedures are in place? Crucially - where can I actually go? But also, and this seems to be forgotten by many airlines - what can I do when I get there? So, what kind of businesses are open? What are the social distancing rules? Can I go to a cafe or to a beach? Getting the answer to these questions right, tells someone travelling to a destination that s/he can still have a holiday experience. After grounding its fleet over April and May, easyJet started flying again in June. Like other airlines, easyJet rolled out a ‘we’re open again’ style campaign, complete with videos about enhanced sanitation procedures and (e.g.) compulsory mask wearing.
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AMM - July 2020
