ANA - Aoki N’Air

A number of airlines have started using podcasts as a storytelling and destination marketing tools. Two examples are KLM and Virgin Atlantic.

The latest airline to get into the podcasting space is ANA, which has teamed up with Japanese-American musician Steve Aoki, to front a podcast series called Aoki N’Air.

The five-episode podcast explores Japanese culture, with a focus on travel, art, food, music and fashion.

In each episode, Aoki sits down with his long-time manager Dougie Bohay to talk about Aoki’s personal perspective on what makes Japanese culture unique.

The episodes are available to listen on Spotify.

This is of course not the first collaboration between ANA and Steve Aoki. At the end of 2017, the airline used Aoki (and a number of other celebrities) to front its Experience Class campaign.

This included Aoki producing a number of short films, as well as curating a Spotify playlist “Touchdown in Tokyo.”

At SimpliFlying, we’re big fans of podcasting as a medium (and are indeed considering it ourselves).

Research shows that podcast listeners are engaged - they actually listen to most of the show, unlike YouTube viewers who click away after a few minutes. They are also more likely to be in a higher earning demographic, and hence more likely to travel.

We’re planning a future industry supplement on podcasting, giving airlines and airports best-practice industry advice. If you are a podcast consultancy, and wish to partner with us on this, contact us!