SriLankan - Inviting India to explore the world, differently

SriLankan Airlines has been recognised with a 'First Star' Award at the Golden City Gate Awards 2019, which coincided with ITB in Berlin, for its TV and cinema ads appealing to Indian travellers flying to destinations worldwide via Sri Lanka.

Under the brand tagline of ‘Inviting India to explore the world, differently’, the ad highlights the fact that Indian travellers in 13 cities can explore the world with SriLankan Airlines.

T he video quickly transitions from destination to destination (e.g London, S hanghai, Singapore). The airline says that the idea is to

immerse the viewer in layers of excitement and urge them to be part of the ride.