KLM - Facebook AR Ads

KLM has become the first airline in the world to run a campaign using Facebook’s Augmented Reality (AR) ads format. The Dutch airline says it is using the ads to showcase less well known destinations in its route network such as Edmonton, Stavanger and Taipei.

By clicking on the AR ad, people will be able to use the Facebook camera to see themselves with a KLM suitcase on their way to the new destination.

It will then be possible to enjoy a 360° view of what the destination has to offer within the ‘Try before you Fly’ AR environment Over and above useful travel tips, KLM hopes to add real-time ticket prices within this AR environment as part of the next step.

You can try out the Taipei AR ad for yourself by clicking here.

KLM has made extensive use of AR technology in the past. For example, last September, the airline launched an AR tool built within its app, where passengers can test whether hand luggage is within the right size.