2 minute read
Sky, the Staycation
Malmaison, York
Malmaison, York opened its doors to customers in the summer.
Each of the hotel’s 150 bedrooms offer a premium TV offering, Sky Select, which was installed by Airwave.
Sky Select delivers Sky’s premium content via a centralised location, meaning no need for boxes in the bedrooms.
A recent survey showed that
81% of Britons are likely to consider taking a holiday in the UK in the next 12 months*.
While the lifting of travel restrictions overseas has helped some with their decision to go abroad, the majority of Brits are considering UK-based holidays – which offers a great opportunity for hotels to maximise bookings and ultimately increase revenue.
Guest satisfaction is always at the forefront of hoteliers’ minds; there is a constant need to meet expectations. Entertainment may be one route worth exploring in order to fulfil such demands and encourage bookings. According to a survey conducted by Sky,
Covid has undeniably changed where we look to go on holiday but it has also left its mark on why we need a break.
Historically, going on holiday has been a reason to travel, to explore a new city or indulge in a new culture. Of course, for many, it is also a reason to have a break – unwind and re-set. 2020 has given domestic tourism a new lease of life and with it, a spotlight on the importance of health and wellbeing.
This is an important consideration for hoteliers as now, more than ever, guests will be looking for hotels with a comprehensive list of services that will enhance their stay. From technology in the hotel room to entertainment in the hotel bar, hotels should look
to upgrade their services and capitalise on demand.
2020 also birthed another trend for Brits. With nation-wide lockdowns forcing the workforce into working from home, more and more people are wanting to separate their work from their personal time. Cue ‘workation’ or the notion of working in a new environment. A trend that gives hotels the opportunity to offer day passes, allowing professionals to use the hotel as a work space.
With many companies choosing to embrace this new way of working into next year and beyond, it’s worth hoteliers exploring ways in which they can highlight their venue to potential customers.
+25%
Guests spend +25% more in hotel bars that have Sky**
80%
Satisfaction with hotel TV is up to 80% higher when Sky TV is available.**
in the UK in the next 12 months*.
Sources: *Ipsos Mori 27th August 2021 and **Dynata Hotels Guest Research December 2019. Sky Select: You must take a channel package in each of your hotel rooms. Minimum monthly price applies per premises. 36 month minimum term applies. Installation costs apply. Compatible HD ready TVs required. Further terms apply.
