Introduction.
What is Rapidor?
Rapidor enables smarter business operations for smart small and medium enterprises.
Mission
We exist to help businesses by automating and smartening business processes.
Vision
Unlocking profitability through automation for all small and medium enterprises.
Tone of Voice
We are intelligent
Rapidor has a team of intelligent and smart individuals. We deduce the pain points of businesses and develop solutions to enable growth.
We are innovative
Rapidor has the expertise and capability to innovate better tools and configurable solutions that can promote SMEs' growth.
We are passionate
Rapidor aims to passionately aid businesses for accelerated growth.
We are collaborative
Rapidor enables digitalizing business operations by being a collaborator with businesses and not just a service provider.
We are adaptable
Rapidor embraces different industries' nuances and collaborates with them to provide custom solutions.
We are dependable
Rapidor empowers SMEs to build more sustainability and scale rapidly with customized and adaptable approaches.
Logo.
Symbolism
Rapidor is nothing without the speed it provides to the people who use the platform, so our brand logo shares a plane with our community.
The fast pace of the operations and the change we enable is introduced every time the logo is seen by the public.
While there can be multiple variations of the logo, it is advised for it to be left unaltered whenever possible.
The icon background is Orangered (#F97330), Rapidor’s primary brand colour, chosen for its vibrancy & distinctiveness. The inside plane is always blank, like a canvas.
Versions
Wherever possible use the original version of our logo on white or other light colours. It may also be white reversed out of a coloured background or photo. If on a photo, it must be positioned in a clear section, so that it is easy to see.
As a rule of thumb, look for how legibe a logo is against a particular background and then go ahead with either white or black.
Standard logo
Reverse logo
Logo Mark
Our brand logo, which otherwise employs simply a font without any alterations, gets its unique personality from the ‘paper plane’ in the O.
The plane represents speed, scalability, dynamic personality, and moving forward.
Logo mark
Mark against coloured background
Spacing & Sizing
Following is a representation of the logo at width1”, 2”, 3” and 4” respectively. Always keep in mind to leave a 0.2”x0.2” space around all four sides of the logo during usage of any form.
Smallest size possible, the logo cannot and should not be reduced beyond this
Always leave 1” by 1” spacing on all sides of the logo
Grid construction
Incorrect Usage
Never try to shift the colour.
Don’t put fancy treatments on the logo.
Don’t put shadow or outline.
Don’t use logo as a part of sentence or copy.
Don’t split or alter the logo elements.
Never increase or decrease the size of “O”.
smarten business operations for smarter SMEs
Colours.
Primary Palette
For our primary brand colour we have used Fiery
Orange and Shark Blue as they aptly represent our brand values. Where orange stands for energise, determination and warmth and blue stands for innovation and futuristic tech.
FIERY ORANGE
#F97330 RGB 249, 115, 48
CMYK 0, 54, 81, 2
SHARK BLUE
#07354A RGB 7, 53, 74
CMYK 91, 28, 0, 71
Secondary Palette
Our secondary palette allows the team to be more flexible and dynamic. This palette can be used in both functional and surprising ways, mostly when we wish to unleash creativity into the world.
Functional
Background
Accent
Colour Application
Keeping in mind the colour contrast values, accessibility, and their formal and subtle aesthetic appeals, the following colour combinations should be used for graphical purposes.
Colour application against primary colours
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Colour Application
Keeping in mind the color contrast values we have provided a little more detailed version of how certain typography and graphical elements in specific colours would look against certain bangrounds. This is also to be used as a guideline or accurate usage of colours and fonts while creating social posts etc.
Colour application against background colours
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Colour application with accent colours
Typography.
The Logo Typeface
The logo typeface is Formular, it is a sans-serif font with rounded edges and a modern feel.
Logo symbolism
Lora regular
Display Font
The display typeface is Lora, it is a modern serif font conveys the mood of a modern-day story, and technical authority.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
~!@#$%%^&*()_+
Lora semi bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
~!@#$%%^&*()_+
Lora bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
~!@#$%%^&*()_+
Inter extra light
Body Font
The body typeface is Inter, it can be described as clean-looking, clear, modern, efficient, and straightforward.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ~!@#$%%^&*()_+
Inter semi bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
~!@#$%%^&*()_+
Inter extra bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ~!@#$%%^&*()_+
Font Application
Heading
Heading: lora bold | 35 pts
Second heading
Second heading: lora semi bold | 32 pts
Title
Title: lora medium | 30 pts
Sub heading
Subheading: inter semi-bold | 22 pts
Body
Body: inter light | 18 pts
Button: inter regular | 12 pts Button
Visual Elements.
Main Idea
Rapidor is the invisible force at work to transform your business processes and help you scale faster.
Visual elements will be used to showcase intelligence, automation, and action-oriented approach of Rapidor for business owners.
Illustration Style
Rapidor is that invisible force that enables businesses. Our illustration style acts as a bridge between communications and our impact.
Key Elements
Using simple line art to draw the illustrations.
All illustrations will have implied meaning.
Elements of businesses will be developed in grayscale.
Element that shows the Rapidor element will be in the primary colours.
Rapidor enabling growth and accelerating profits
Rapidor being the link between businesses
Rapidor enabling automation for payments and collections
Examples
Iconography Style
The icons are used to add a small visual element to the existing written content. These icons will show the action-oriented approach of Rapidor.
Key Elements
The icon should have action element associated with a verbia next to the icon.
Using thin line refined icons only.
The part of the icon that implies the action should be filled with Rapidor’s primary colour.
Rapidor helping business owners achieve their goals
Examples
Rapidor being the platform of innovation and change
Rapidor being intelligence and automation
Imagery Style
All images should either showcase a business owner or things/elements associated with Indian business owners.
Key
Elements
Business owner portraits should be removed from the background and in colour.
Business elements should be removed from background and in colour.
The images should be placed in soft edge rectangles
Business owner portraits over flat light background colours. Indian skin looks great with light solid colours
Communication Guidelines.
Social Media Guidelines
In every communication, it is recommended to leave 1×1 white space on all four sides (in case of vertical communication the calculation should be done by width whereas in horizontal communication the same can be done with height).
The logo can be placed on either the right “top or bottom”.
Social Media Mood Board
Video Conference Background
Size: 1920×1080 px
Stationery.
Business Card
Print size: 3.5’’x2’’
Recommended Paper: Montblanc
Extra White 270gsm
Letterhead
Print size: 210×297mm
Recommended Paper:
100gsm or
Sunshine Super Print 120gsm
Maplitho
Envelope
Open Size: 250 mm x 224 mm
Folded Size: 227mm x 99 mm
Finishing: Round Cut
ID Card
Design: Rectangular, round corner vertical orientation with logo, details of employee in front and address in back of the card.
Dimensions: 2.63’’x3.88’’
Print size: 3.5’’x2’’
Recommended Paper: Montblanc
Extra White 270gsm
Merchandise.
Polo T-shirts
Design: Use two colours - orange and white along with logo. Preferably cap sleeves or half sleeves.
Sizes: Customisable but largely in S, M and L sizes.
T-shirt
Design: Use two coloursorange and white along with logo. Preferably cap sleeves or half sleeves.
Sizes: Customisable but largely in S, M and L sizes.
Shirts
Design: A buttoned down white shirt along with logo. Preferably full sleeves.
Sizes: Customisable but largely in S, M and L sizes.
Mugs
Print size: 20.5cmsx8.5cms
Mug size: 8cmsx9.5cmsx12cms
Handle size: 7cms
Design: Logo monogram on solid coloured mugs. Provide two variants - blue and white mugs.
Mouse Pad
Design: Use primary palette gradient.
Dimensions: 350mm x 270mm. Use medium sized mouse pad.
Bottle
Size: 750ml water bottle.
Design: Use a full wrap gradient label with logo for the bottle.
Recommended sizing for the label is 8.5” x H of the bottle.
