THE OBJECTIVES OF ADVERTISING
A J AB S A M RAI ha s c e me nt e d hi mse l f a s one of t he mos t a wa r de d c r e a t i ve s i n t he wor l d, with over 300 pr of e ssi ona l c omme nda t i o n s an d a wa r ds t o hi s n ame.
THE OBJECTIVES OF ADVERTISING
C
ompanies make use of advertising (ad) campaigns to send a message to their target audience, and it is important that the advertiser defines specific objectives beforehand. The three main objectives are to persuade, remind or inform the audience about the advertiser’s product or service.
Companies that use informative ads are typically trying to introduce their product offerings to the market.
1 Persuade Persuading customers is an objective employed by businesses that face a lot of competition in their market. Once customers understand the product offering, the company uses a persuasive message to highlight various aspects, including quality, unique features, the cool factor or the latest technology. Appealing to emotions is a big part of persuasive messaging.
2 Remind Ads that remind or reinforce the brand message are used by companies that wish to stay ‘top of mind’ within their market. Consumers tend to already know about the brand’s product or service, but it is important to keep reinforcing the brand message so that it’s at the forefront of their minds.
3 Inform Companies that use informative ads are typically trying to introduce their product offerings to the market. Also, companies that have complex offerings can benefit by informing customers about their products and services. Informative ads tend to focus on the features of a solution and its benefits to the customer.
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AJAB SAMRAI has cemented himself as one of the most awarded creatives in the world, with over 300 professional commendations and awards to his name.