TIPS FOR RUNNING A CREATIVE CONSULTANCY
A J AB S A M RAI ha s c e me nt e d hi mse l f a s one of t he mos t a wa r de d c r e a t i ve s i n t he wor l d, with over 300 pr of e ssi ona l c omme nda t i o n s an d a wa r ds t o hi s n ame.
TIPS FOR RUNNING A CREATIVE CONSULTANCY Ajab Samrai is the Global Chief Creative Officer at Blitzworks, a strategic and creative consultancy business he co-founded in 2019. Having spent the better part of three decades working in senior creative roles at global agencies, he had the experience and knowledge to get Blitzworks up and running.
Some people disagree with the notion of finding co-founders. However, for many, having a business partner makes the process a little less difficult.
Additionally, he’d spent years honing an approach that had helped turn around the fortunes of an agency in Japan, and he was eager to use this knowledge to deliver world-class work to clients. Every entrepreneur’s journey to success is personal. However, a few common aspects emerge for those who establish and run successful agencies.
WORK WITH A PARTNER Some people disagree with the notion of finding co-founders. However, for many, having a business partner makes the process a little less difficult. While finding a good co-founder can be challenging, the benefits outweigh the risks of not having one. For Mr. Samrai, this meant bringing on board one of his former executive creative directors who knew and believed in his working approach.
HAVE A UNIQUE VALUE PROPOSITION A value proposition tells potential clients what the business does and who it does it for. Understanding and being able to communicate this is essential for any business looking to succeed.
To learn more about this topic, visit the blog of Ajab Samrai.
AJAB SAMRAI has cemented himself as one of the most awarded creatives in the world, with over 300 professional commendations and awards to his name.