GKIC No BS Marketing Letter

Page 1

T H E L A U N C H PA D I S S U E :

GROWING YOUR BUSINESS WITH A PRODUCT LAUNCH

MARKETING LETTER

k i l l e r s t r at e g i e s yo u c a n u s e to g row yo u r bu s i n e s s | au g u s t 2 0 1 5

Sales Magic Secrets

News Flash: Sex Still Sells p. 5 Big Lesson Of The Month

How Do I Know If My Direct Mail Campaign Was “Successful?” p. 6 Lee Milteer

How to Effectively Use Your Life p. 19 Energy Online Marketing

How to Plug a Leaky Sales Funnel with Ad Retargeting

p. 20

Inside the Mind of the

Millionaire Maker BY DA N KEN N EDY

BUY NOW! Buy before it’s too late! Buy while you still can. Buy now, to get in on the ground floor. Buy now, to be the first on your block. Buy now, because it’s a limited edition available only for a limited time, or until supply runs out, whichever comes first. Buy now, at pre-release pricing. Buy now, “off season,” for huge discounts. Buy now and we’ll double your order, just pay separate shipping and handling.

These are only some of the “Buy Now!” exhortations that can be seen and heard hourly, in TV commercials and infomercials, on QVC and HSN, from county and street fair pitchmen, from “closers” selling person to person; seen at e-commerce sites, webcasts and in print media and direct-mail. This is the world where people like me, like Rick Cesari – the author of BUY NOW!, presenting at Info-Summit, like Clayton Makepeace – newsletter industry copywriting king, also presenting at Info-Summit… live. We eat, sleep, and breathe getting people to buy now. Conquering this is our daily life. In the minds of millionaire marketers, there’s never a time as good as the present. There’s always a good and compelling reason for immediate action. Creating urgency is the name of the game. My friend John Carlton famously described the typical consumer as a “somnambulant sloth” who must be awakened, prodded by lightning bolt to action. I refer to that prospect when I caution: never underestimate the difficulty of the task. Please take that to heart. An enormous amount of unnecessary disappointment and failure is rooted in assumption and presumption that it will be easy or, worse, should be easy. (continued on page 3)


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.