“It is not about being nice, and it is not about being liked. It is about being effective.�
About Me
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SÀI GÒN.saigon Publication
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Samasa Matches
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SustaiN Conference
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Vietnam Compass
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Schoelling & Froese Architects
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Vinh Phat Rice
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eSaving Marketplace
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embé Mobile Application
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-”Cà phê nhé.” Hi, I am AJ - a multidisciplinary designer based in Saigon (HCMC). I am passionate about brand identity, print graphic and web/interface design. I collect cans and cups (trash?!) from brands around the world. Come and visit my collection on Instagram @lumlonlumly.
(+84) 917 31 67 93 aj.nguyen93@gmail.com www.ajnguyen.com
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SÀI GÒN. Saigon Identity & Editorial Design
Developing branding and editorial design for SÀI GÒN.saigon - an newspaper published every two months. SÀI GÒN.saigon contains all stories about the community, the people, the places, the activities and the old times of Sài Gòn, with the aim of sharing, inspiring, motivating and reminding. Concept: Old v New. The logotype was designed based on the old types around Sài Gòn, combined with a new simple, minimal, modern look of the nowadays. Read online: http://bit.ly/1iyM25q
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Samasa Matches Identity & Packaging
Samasa is an old-time often-seen matchbox brand with an iconic dragon illustration. The images on Vietnamese matchbox covers before 1975 varied from the traditional – drawings of zodiac animals, to the modern – brand advertising and popular singers of the day. However, the brand had disappeared. The aim of this project is to bring back Samasa, with new identity and package series, make it once again the coolest matches brand. The brand had an unique brand image with an iconic dragon symbol and customized signature. The re-branding process is suggested to help the brand keep pace with the modern world. More details: http://bit.ly/1q9iQpB
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The very first edition of the new matchbox designs is Vietnam Ethic Groups. On each match box, there will be images of one of 55 Vietnamese Ethnic Groups.
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SustaiN Conference Identity & Website
Rebranding and developing new a website for SustaiN Conference. This organization consists of professionals who are aware of the social responsibility to achieve a sustainable future for Human Security. Concept: Creating a Sustainable Community. Hexagon represents balance and union. It is also the symbol of truth, harmony, equality, reliability and perfection. Moreover, hexagon also exists in nature as the image of honeycomb, which on the other hand represents the bee’s society – a sustainable and stable structure. Infinity symbol brings the meaning of sustainability. More details: http://on.be.net/1lCzeX4
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3/4 x
3/4 x x
y
30˚
1/3 y
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Vietnam Compass Identity
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Developing branding for Vietnam Compass, a turnkey business advisory service for investors looking for benefit from favorable labor costs or exporting Vietnamese products. Concept: Making Vietnam a Promised Land.
The symbol of the Vietnam Compass’s logo was developed based on the image of a compass and the Viet Bird (which is called “Chim Lac� in Vietnamese). The Compass represents the oriented characteristic of the business, as the company is built to be a business advisor and consultant for clients. Viet Bird is one of the ancient symbols of Vietnam, which symbolizes the spirit and traditional culture of Vietnam. More details: http://on.be.net/1oHmA04
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Schoelling & Froese Architects Identity
Developing branding for Schmoelling and Frose Architects, an architecture company focuses on sustainable design. Concept: Minimize environmental footprint. The combination of 3 letters S, F and A in the logo reflects the minimalist architecture design. Minimalist architecture designs are functional and eco-friendly, which use the natural energy, reduce footprint, provide less energy, less waste and adapt well to the environment. More details: http://on.be.net/1lzHeZ6
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ARCHITECTS
C C
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Vinh Phat Domestic Rice Packaging Design
Produce of Vinh Phat Investment Corporation. Vinh Phat Investment Corporation (Vinh Phat) was established since 1989, specializes in processing and exporting rice products. They are among the leading private rice millers and also exporters in Vietnam. Hong Quy is Red Jasmine Brown Rice. Its brown form contains lots of fibers, nutrients and vitamins at the bran layer such as: vitamin B1, B2, B3, B5, calcium and iron.
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Vinh Phat Fragrant Rice AAA is the most superior product among the company white rice products. Being grown on the suitable soil and weather condition, VINH PHAT Fragrant Rice is favoured for its shape, transparency, natural fragrance, cooked rice quality.
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eSaving Marketplace Website & UX/UI eSaving is a US Gift-card Marketplace founded in 2015. With the concept of ‘Saving’, people can save their money and time by finding the best discounted gift cards and selling their unwanted gifts for cash easily as 1 2 3. More details: http://www.esaving.com
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embé MobileApplication UX/UI
Winning Silver Prize at RMIT Design Showcase 2014. Interactive Category. “Embé” is a mobile application created to help parents take care of their babies. The application provides you with features that not only help you keep track of your babies’ growing process or record their lovely moments, but also make you closer to your children. In other words, “Embé” does not tell you what you need to do, but it encourages you to do the best things for your children. Promotion video: http://youtu.be/ACHxPzqilRo More details: http://on.be.net/18ge292
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AJ NGUYEN
(+84) 917 31 67 93 aj.nguyen93@gmail.com www.ajnguyen.com
-”Thank you.”