/ Simple but unexpected.
ABOUT ME Hi, I am AJ - vietnamese / desginer / amateur photographer / wanderer / visuals catcher / moment collector / story listener / rice lover. work on brand identity and communication graphic design. I am also in love with traditional printing and crafting techniques, which I believe that help touching the feeling of receivers. collect beautiful visuals and stories all over the place. I want to share more, hear more and meet more people.
Contact: (+84) 917 31 67 93 aj.nguyen93@gmail.com behance.net/ajnguyen
ABOUT ME
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VIÊN 圓 - FULLMOON FESTIVAL
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M2 CONCEPT ARCHITECTURE
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ORGAMART
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SÀIGÒN.saigon PUBLISHING
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WILDFIRE BRAND CONSULTANCY
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MB AGEAS LIFE INSURANCE
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COMFORT FATHER DAY
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P/S CHALKCOAL
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P/S TET 2017
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FROOTEES BISCUITS
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EMBÉ APPLICATION
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ESAVING MARKETPLACE
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DAILY LIFE PHOTOGRAPHY
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VIÊN 圓 FULLMOON FESTIVAL
The Gathering Festival Starting from the agricultural origin, Full-moon Festival happens in the 16th of August (Lunar calendar), when the weather becomes comfortable, and people is looking for a bumper harvest season. It’s the time for everybody to put aside all the works, the worries and gather together to enjoy a cup of tea with moon-cakes, and watching the beautiful full moon. Until now, Full-moon Festival is still celebrated every year, is still an occasion for family reunion and sharing the most complete moment. That is why Full-moon Festival is also known as the Gathering Festival in East Asia culture. Naturally, Full-moon Festival and the circle has a tight bond. First is the image of the full moon, following is the baked cakes and lanterns which were made by round shapes, and condensing in the image of the round table, where the whole family gather to enjoy the meal. The circle not only visually describes Full-moon Festival, but also truly presents the spirit of it – wholeness, fullness and togetherness. Viên 圓, a Vietnamese - Chinese word belongs to the term Đoàn Viên 團圓, is beautiful and complete as the Fullmoon Festival that the East Asian is proud of.
/ personal project
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By using the circles to illustrate different moments of human life, especially the activities of Fullmoon festival on the moon-cake packaging, the packaging becomes a medium to confirm the existence of the circles around us and link them with the concept of togetherness. Therefore, every time people see a circle, that basic shape can remind them about the family, the reunion and the love among them all.
Each moment has a visual set to represent it, including a symbol, a pattern and a color palette. Four visual sets are applied to develop four unique looks of the moon cakes and their packs.
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M2 CONCEPT ARCHITECTURE
Timeless Pieces M2 CONCEPT is an architectural company specialized in private business building and private house. As the name is M2 - an abbreviation of the meter square, the company provides design solutions to maximize customers’ experience in every meter square of the place. Based on the business idea, the branding concept is developed as Timeless Pieces - each meter square is a valuable piece, which will companion with the place owner on the way to build up a complete happy living space. The logo is the combination of the name M2 and Infinity symbol, illustrated by squares within a square.
/ freelancer project
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M2 CONCEPT covers 3 sub-areas: Architecture, Home Interior and Construction. Sub-areas are divided by colors, which represent different characteristics. Orange for Architecture - Enthusiasm Sky Blue for Home Interior - Calm Deep Blue for Construction - Trustworthy
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ORGAMART LOCAL STORE
Nurturing your health Orgamart is a Vietnamese supermarket specialized in supplying 100% organic food. With an idea is to bring safety and fresh food to every Vietnamese meals, all products are collected from trustworthy local farms with certifications. The logo is designed based on the circle shape, which brings the meaning of sufficiency, perfection and nourishment. All elements that form the logo represent for things that Orgamart wants to bring to you: qualified products, and also love and care
Semifinalist of Adobe Design Achievement Awards
/ freelancer project
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Green is chosen as the main color because it is the color of life, nature, and energy, and is associated with meanings of growth, harmony, freshness, safety, and environment.
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SÀI GÒN.saigon PUBLISING
Old v. New SÀI GÒN.saigon is a publishing house based in HCMC (Saigon) with a desire to spread out the beauty of this city. It’s publications are aimed to be mediums to transfer the look, the taste, the smell, the feeling and the pride of Saigon. The logotype is inspired from old drawing signbroads around SÀI GÒN, together combine with a new minimal & modern look of the nowadays to create an logotype with two parts: The red Sài Gòn represents the old, while the blue saigon stands for the new.
For Categories name or Position name, the logotype is broken down into 2 parts. While the old part “SÀI GÒN.” is kept the same, the new “saigon” will be changed depending on the Categories name or Position name. By doing this, the brand can create a strong impact to audience; and also to convey that all of these new things and people are belonged to Sài Gòn.
/ personal project
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The main publication of SÀI GÒN.saigon is the same name magazine SÀI GÒN.saigon, published every two months. SÀI GÒN.saigon contains all stories about the community, the people, the places, the activities and the old times of Sài Gòn. It will share the pride of Sài Gòn to everybody, inspire Saigonese to move on and make Sài Gòn a more beautiful place, and also remind them about an old honorable time. The theme of the 001 Issue: “Sài gòn” tại Sài Gòn (means “Sài Gòn” at Sài Gòn”).
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WILDFIRE BRAND CONSULTANCY
Brand Philosophy As a brand consultancy, Wildfire want to spread out and keep reminding people about the brand philosophy they followed, which is the standard to build any brand.
Brand Made Wonderful.
/ company project
From the existing logo, the task is to develop the brand assets and design all necessary brand collaterals. Each item will bring a brand philosophy with it.
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Colors usage are Ash Grey anh Yellow Sunbrust. a contrast combination to transfer a wonderfullymade feeling.
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MB AGEAS LIFE INSURANCE
Brand to Life MB ageas life is an insurance company as a cooperation of MB Bank Vietnam and Ageas Life EU. Take over the branding work from a Bristish Agency, including Brand DNA, Brand Identity and Tone of Voice, the task is continue to bring the Brand to Life with stationery sets, marketing collaterals, digital applications, merchandise, wayfinders and office signages.
Brand DNA, Brand Identity and Tone of Voice are clearly understood and strictly applied to ensure the consistancy of brand communication.
/ client project of CreativeHunts
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Guidelines for Brand to Life is carefully built with details to ensure the brand image is consistantly applied and produced by any third parties.
1.0
Guidelines Brand to Life
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COMFORT FATHER DAY
/ client project of CreativeHunts
A warm of a father's hug On the occasion of Fathers' Day, Comfort want to run a campaign to embrace the care of a father to his children - it is as much as the care of a mother. A Key Visual is developed to spread out this spirit, then adapted in a wide range of gifts, which consumers will received when they buy Comfort Pure products.
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P/S CHALKCOAL
Scientifically developed P/S lauchs their new product - P/S Chalkcoal Toothbrush, 99,9% antibacterial. Want to introduce P/S Chalkcoal with an impactful scienctific image, the art direction is developed as a laboratory scene, which is simple, clean and trustworthy.
/ client project of CreativeHunts
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P/S TET 2017
New Year - New Toothbrush A series of Facebook post to remind consumers changing their toothbrush for new year. Photo Album - The benefits of old toothbrushs P/S suggests 6 ways that people can make use of old toothbrush with a new and exciting art direction: paper-craft. Craftman is invited to collaborate in this project, to create nice and neat paper stuffs for photo shooting. Designer involves in brainstormning ideas, designing and layouting visuals, and retouching.
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Stop-motion Video - Acknowledge about the danger of over 3-month-old toothbrush The art direction is kept consitently by using paper. Stop-motion animator is invited to collaborate to produce a lovely, comfort-to-watch but still infomative video.
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FROOTEES BISCUITS
A tornado of flavors Frootees is a signature products of REPUBLIC BISCUIT CORPORATION (Rebisco). It is favrited thank to the harmony in tastes between the biscuits and the honey with fruit flavors filling. In Vietnam, there are two varients in the market. The design is adapted on vertical and horizontal side of the box, and on primary pack.
/ client project of CreativeHunts
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EMBÉ MOBILE APPLICATION
A personal assistant for parents Embé is a mobile application created to help parents take care of their babies. The application provides you with features that not only help you keep track of your babies’ growing process or record their lovely moments, but also make you closer to your children. In other words, “Embé” does not tell you what you need to do, but it encourages you to do the best things for your children.
/ student project
Silver Award Interactive Design ot RMIT Design Showcase 2014
"EmbĂŠ" helps you keep tracks with your baby's development clear and easy-to-understand visuals.
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The application uses colors to navigate users through different features. Bright colors are chosen to bring happy and playful mood.
embé embé is an mobile application created to help parents take care of their baby. The application provides you with features that not only help you to keep track of your babies’ growing process or record their lovely moments, but also make you closer to your children. In other words, “Embé” will not tell you what you need to do, but it will encourage you to do the best things for your children.
Keep track of growing process “Embé” built a number of tools to help parents keep track of the growing process, such as the weight and height of the babies, the dental development or motor skills development
Instructions & Tips Provide users with useful information based on science for raising a baby.
Gallery “Embé” allows users to take photos or record videos of their babies, and then share those with other people by uploading them on a photo society called “Béllery”.
Age: 36 Gender: Male Occupation: Freelance graphic designer Nationality: Vietnamese Location: Hochiminh City, Vietnam Hobbies: Taking photos, watching football, collecting watches
Age: 34 Gender: Female Occupation: Bank clerk Location: Hai Phong, Vietnam Hobbies: Kniting, reading books, playing jigsaws, travelling to the seaside
Kien is a freelance designer based in Ho Chi Minh City although his hometown is Nha Trang. He has a six-month-old child. This is his first child, so he does not have much experience in raising a baby. His wife is the one who did all the tasks of taking care of the baby. However, as his wife is a primary school teacher, after a six-month maternity leave, she had to come back to work and she does not have much time with the baby. As Kien is a freelance designer and works at home, he then had to become the one who looks after their baby. His wife’s friends suggests her a mobile application that has a number of tools to keep track of the baby growing process as well as provides instructions for raising a baby. The wife downloaded the app and registered an account. She set up a daily schedule for the babies then gave Kien both the account and password so he can sign in and use the app. Thank to that app, Kien now has more knowledge about taking care of his baby by reading the instructions that the app provides. He is also knows his baby’s schedule and never do tasks late as the app always send him sound notifications. Kien feels very proud as other people say that he is such a good husband and good father.
Huyen just gave birth to her second baby. She is really proud of her baby and wants to keep the memory of every moment of her baby and to record its growing process by take photos. She also wants to share it with everyone, from her husband to her friends or even relatives who are living abroad. After searching on the Appstore for a photo application for babies, Huyen found out that “Embé” is an application that not only provides her with different tools to keep track of her baby growing process, but also allows her to take photos, organize the photos in a nice order, then upload them in a society which is designed for sharing photos of babies and children. Other people can follow her baby’s albums and “give ducks” if they like her photos. Huyen can also follow other people’ albums to update their babies’ photos.
Style Guide
Flowchart
Color Scheme APP
1st time USER YES TUTORIAL VIDEO
NO
WELCOME SCREEN
Have an account?
YES
PARENT PROFILE
SIGN IN
BABY LIST
Have an baby ID?
YES
MENU
REGISTER
CHOOSE A BABY
RGB: 193-193-193 CMYK: 0-0-0-32 HEX: #C1C1C1
INFORMATION INFORMATION ACHIEVEMENT REQUESTS SETTINGS
BABY PROFILE MEDICAL RECORDS
BABY LIST
SETTINGS
ADD A BABY
NO
NO
INSTRUCTIONS
Medicine
RGB: 169-200-42 CMYK: 42-0-95-0 HEX: #A9C82A
RGB: 126-202-213 CMYK: 53-0-18-0 HEX: #7ECAD5
RGB: 242-140-29 CMYK: 0-53-93-0 HEX: #F28C1D
RGB: 232-65-132 CMYK: 0-85-12-0 HEX: #E84184
Iconology
Diseases
NEWS
Allergy
TIPS
Vaccination ACHIEVEMENT DAILY SCHEDULE
LOG OUT REQUESTS
GROWING PROCESS
GALLERY
Feeding Height Weight Sleeping Language Dental Development
Bariol
Typeface Thin
Light
Regular
Bold
Mockups
icon concept
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ESAVING MARKETPLACE
Easy as 1 2 3 eSaving is a US Gift-card Marketplace founded in 2015. With the concept of ‘Saving’, people can save their money and time by finding the best discounted gift cards and selling their unwanted gifts for cash easily as 1 2 3.
/ company project
The icon set is developed from curve lines to create the clean and friendly feeling, together with the interfaces to help the brand building its characteristics.
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DAILY LIFE PHOTOGRAPHY
Capture the stories Whenever I have time or go travel, I always wander around to capture daily life moments. Every single street, alley, market, residential area has its own story that no one can tell you more beautifully than the local people. Sometimes the stories were verbally told in a quick chat with the street vendorer, sometimes you can see the stories through the locals’ habits and belongings, sometimes you can smell them in the air, taste them in your mouth or feel them in your hands. So I use my camera to capture all of that. Every time I review my photos, my five senses also are awaken to rewind the story.
/ personal project
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Film Photography I choose the analog to go against the digital. Film photography keeps me slow on this fast and hightect world. Film photography also matches with my journeys, which is no rush at all. After every careful push on the shutter release button is the suspense for the result of film developed process. I rarely feel disappointed about my photos because they bring stories with them, which recall all the memmories about the trips, the place and the people. That is what I treasured most.
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