An Binh Copywriter by AJ Nguyen

I AN BINH Copywriter

“I have never run out of love for them, just no longer been together” - Tam “Anywhere you decide to live, I will follow” - Mom “Normal is good” - Bong’s Mom “20,000 Dong more expensive but this kind of tag makes Tom comfortable” - Sister “Tomorrow, butter is going to be discounted at 5,000 Dong cheaper, definitely I will buy” - Mom “Since having baby, I haven’t bought anything for me yet” - Sister “I had never thought that it grew big until I found myself strolling around Vietnam to take these pictures” - Huy_Founder of The lost type “I was so scared of the crowd, so I left early” - Hang “Before getting married, my life had been such a boring journey” - Linh Tang “My son - Gao connects me with neighbors whom I have never ever talked with” - Tu “I’m afraid of losing my way of thinking” - Bong “When you are so in love with what you are doing, life will pay you sufficiently to live” - Tri_Calligraphy tutor. “When my best friends date someone, I need to know all about them from appearance to every family member, this is my kind of living” - Thong

Applying for Concept Provider position at Happiness Saigon with one singular hope you will let me spend time doing this every day sub-job without pulling a wry face. Believing that insight is the base for any creative concepts, I created my own insightful source by sipping the stories of my contacts on a daily basis. Their words touched my heart, gave me reasons to keep them and eagerness to make them visually heard and audibly seen by the masses through the brands’ voices. Almost 2-year experience as a creative copywriter and more than 23-year as a listener, I’m such a one! Not so in love with Saigon, sometimes feeling stuffed with the vibrant ambience, sometimes losing track of the fast-moving pace of life, sometimes being annoyed by sudden rain. If you say Saigon is happy, let’s meet and tell me why!

B. EXPER I EN CE 10/2015 - Present

Creativehunts Vietnam Copywriter

ED U CATI O N 2011 - 2015

BA Journalism and Communications Social Siences and Humanities University

Spread my words to many types of tone and voice, from finance and insurance to FMCG firms

08/2015 - 1/2016

Magiceyes Copywriter Take responsibility for content and copy of The Laughing Cow in both digital and traditional channels

2012 - 2015

Freelancer

S KI LLS Creative Writing Microsoft Office Photoshop Illustration

AWA R D 2014

Scriptwriter - Video Content Editor Be tasked with different scopes of writing: TV shows, company’s coporate video, Music Video, etc.

2012 - 2013

YAN TV JSC. Video Content Editor - Producer Assistant Be one of the very first member of YAN News Team

A BO UT M E Copywriter based in Ho Chi Minh City, Vietnam

Top 4 Script Writer Take 5 Film Contest for the Short film “Nguoi ban” (A Friend)

2012

Unique Idea Vietnam PR Concepts for the Project “Vietnamese’s smiles”

CO NTA CT 0906 62 88 84 abinh93@gmail.com

Have a heartful heart, sensitve sense and passionate passion. Love human in every piece and be on the way to capture all things about human by my mind, my words and my camera

https://vn.linkedin.com/in/anbinh linkedin.com/in/anbinh

https://wentran.wordpress.com wentran.wordpress.com

wenwen270

Follow the dots to know more about me

Curriculum Vitae

Loading Icon Died Out

An insight-ful Moon festival

Sweet FullMoon Festival

1000 little dentists, go!

Health can be given?

FWD 2017 calendar

Hand-washing story

New Year New Toothbrush

PR Articles

Mine

Loading Icon Died Out! What are the challenges? Target audiences who are optimal seekers, are highly demanding with every penny they spend. In a relationship with 4G – a new internet technology whose significant advantage over the former generation is speed, speed, and more speed - the optimal seekers need to be active ice-breakers rather than passive customers who have conventionally been on the reception side. Our mission is, How to let the optimal seekers say “Hi!” to 4G?

The big idea from a “small” overview “No room for the loading icon in the 4G Era” Loading is the most annoying process that all internet users want to obliterate. It puts a damper on their feelings when they are on the flow. When the loading icon just disappears, the seekers will rejoice and hop in the train to our journey.

How do we tell the story? We create the battlefield for the opposites: speed and delay, originality and molded reactions, innovation and old-time habits. And they, the TAs, are the judges. The tactics are twofold: personification and a change of perspectives. We personify the loading icon as a conservative doting old man and let him tell our story from his perspective. The points uttered by the old man are irrelevant to begin with, slowly building to the point of absurdity, which will make the TAs red with anger. They will be self-persuaded: “A modern convenience deemed unworthy by a dying old man? That’s the most ridiculous thing I’ve ever heard!” Then, TAs will get into a good mood when the horrible Mr. Loading is now defeated. Impressed, they will shake hands with the new hero, Mr. 4G. So blooms a prosperous relationship that shall last for years to come.

Enjoy video here: http://youtu.be/BCDGRR9gAKs

An Insight-ful Moon Festival

Challenge:

Idea: A full of insights box from us

A box-story must be simple yet cool, straight-forward yet impressive, jokey yet thoughtful, bouncy yet respectful. And, of course, related to Full Moon festival.

Insight research is placed at the very 1st step of both marketing and creative process. As a surprising Full Moon gift, we digged in our deep down thoughts and dressed them in our handmade cakeâ&#x20AC;&#x2122;s box.

Sweet FullMoon Festival

Challenge:

Enjoy video here: https://youtu.be/bfcB7KVAVBs

As the least crowded festival throughout the year, P/S yearned to own Full Moon as their brand’s seasonal identity. 2-year of building their Full Moon image, yet the mark hadn’t been significant enough, they required something extraordinary and out-of-the-box.

Idea: The Sweet Moon Festival The idea immersed from the common insight that moms usually hinder their kids from eating sweets because of cavity concern. Somehow, kids cannot truly enjoy the sense of the festival when the key element “ăn ngọt” (eating sweet) is taken out. P/S encouraged moms to let their kids enjoy the sweets in both literal and figurative means: a customer-driving message “Trung Thu ăn ngọt, chẳng sợ sâu răng” (Free to eat sweets, carefree about cavities) along with an event’s key hook “House of Sweets”. Besides, we also stirred the holiday up by an appealing viral clip. A dreaming boy woke up in the sweet-covered house, where he could freely eat all sweet-made stuff. Then, he realized everything had just happened in fantasy and got disappointed. At the final scene, the real magic came - an actual “House of Sweets” from P/S brought the kid’s Mid-Autumn wish into life.

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Trung Thu ăn ngọt, chẳng sợ sâu răng

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1000 Little Dentists, Go! Challenge: “Little dentist” is a P/S ‘annual campaign to recruit kids to join educational activation in rural area. For the first time ever, P/S desired to train up to 1000 kids in the crew and promptly a viral video came to mind as a definitely ideal tool for a “casting call”!

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Cuộc tuyển quân rầm rộ nhất Việt Nam năm 2016

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Idea: “Get ready to join the crew!” We created an army-like setting with disciplined training, enthusiastic spirit and eurhythmic matching. On the feet-moving melody, we emboldened kids to get in the line. A brand new song was composed: Binh đoàn nha sĩ nhí Khí chất trông rất tự tin Quyết! Quyết tâm! Luôn vững bước Bảo vệ răng xin tỏa sáng nụ cười Một hai, một hai, một một hai (x2) Nào ta cùng nhau chân đều chân tiến bước Nụ cười rất xinh và ánh mắt sáng ngời Mọi miền quê xa, đang chờ ta phía trước Cố gắng chăm ngoan cho thể chất thật vững vàng Bạn ơi, cùng nhau, tập hợp nhanh Đi nào nha sĩ nhí, trông chúng ta thật cừ khôi Tiến! Tiến lên! Niềm vui mới Vượt ngàn dặm xa trong tiếng trống vang dồn Hành quân! Hành quân! Hành hành quân Mình là nha sĩ nhí, mình đi muôn nơi Mình là nha sĩ nhí, mình lên đường!

Enjoy video here: http://youtu.be/UnSj06xbERg

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Health Can Be Given?

Sẽ không khó để luôn khỏe mạnh khi sức khỏe có thể TẶNG được Enjoy video here: http://youtu.be/O3yHVUD7ap0

Challenge: An innovative gift for 2016 Lunar New Year had just been launched - the soap red packet. Were there any rooms for Lifebuoy to hit on customers’ attention in the most crowded time of the year?

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Idea: Let the kids give us the new perspective of New Year gift! By ever-cute moments collection and innocent responses.

FWD 2017 Calendar Quotes for the fullest life We spread the “Get ready to live” spirit out to the community this 2017 by amazing moments along with inspiring quotes. Carefully choosing the figurative words and marrying them through the harmonious intonation of Vietnamese language, we created finest quote lines. Some are the motivational statements, some are sudden inspirations and some are genuine feelings. All are under one thing: FWD’s spirit!

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Chút lạ kỳ làm tôi thích thú, vì khác biệt là lẽ sống mà tôi yêu

- Andree L’Artiste

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Niềm vui chẳng vơi bớt khi ta già đi. Ta già đi khi ta bỏ lỡ những niềm vui

- Benjamin Franklin

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Tâm hồn là bức tranh sống động, nhuộm vạn sắc màu từ nhiệt huyết đam mê

- Marcus Aurelius

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Hand-washing Story Wiping out moms’ concern: how to teach kids about hand-washing habit, we delivered a fascinating story with attractive characters. The story was about an adventure of an intelligent Deer partnered with a funny Robin bird to discover the cause and cure for Rabbit who got a stomachache. On the journey, they had to conquer the challenges, finishing each challenge meant one new washing lesson learnt.

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Tay xinh sạch khỏe, khám phá rừng xanh

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New Year New Toothbrush A little reminder at the doorstep of New Year. Differentiating itself among the crowded social platform, P/S won customers attention by detailed handcraft images led by engaging stories.

Few yet qualified, each post was created with different format: interactive photo, photo album, stopmotion clip; which absolutely changed the appearance and successfully drove traffic of P/Sâ&#x20AC;&#x2122; Facebook.

Enjoy video here: https://facebook.com/baovenucuoivn/videos/1319993131356106/

PR Articles Besides copywriting work, I have done some PR articles for BEL Vietnam

htp:/ngoisa.net/in-uc/thoi-cu /thuong-truong/hon-10 -emnho-lapky-luc ng-truchang-bong-bong-32681.html

Hơn 1.000 em nhỏ lập kỷ lục cùng 'Trực thăng bong bóng'

ht p:/ eva.vn/bep-eva/xu-huong-nau-an-voi-pho-mai-cung-vua-dau-bep-thanh- oa-c162a248147.html htp:/kenh14.vn/doi-song/5-lydo-ban-khong-the-bo-qua-hanh-trinh-mon- gon-cung-con-bo-cuoi-2015 1 51052 1293.chn Xu hướng nấu ăn với phô mai cùng Vua đầu bếp Thanh Hòa.

5 lý do bạn không thể bỏ qua ‘Hành trình món ngon cùng con Bò cười’

ht p:/ eva.vn/lam-me/pho-mai-giup-me-xoa-tan-noi-lo-dinh-duong-cho-tre-c10a242983.html

Phô mai giúp mẹ xóa tan nỗi lo dinh dưỡng cho trẻ

ht p:/ af mily.vn/xem-an-choi/nhung-lu -y cuc-thu-vi-ve-thuc-pham-trong-dip-te -201601210504 384 .chn

Những lưu ý cực thú vị về thực phẩm trong dịp Tết

http: //afamitìm ly.vn/xem-an-choi m-cam-nang-12-mon-moi -phomai-với 20151107022131287. chn Săn cẩm/san-ti nang 12 món-voimới phomai

ht p:/ eva.vn/lang-sao/kham-pha-hau-truong-ngay-te -cua-xuan-bac-viet-huong-c20a252716.html

Khám phá hậu trường ngày Tết của Xuân Bắc, Việt Hương.

Mine

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Seen in the bigger picture, everything must be under concept

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Have Coffee? (Một đen đá ít đường)

0906 62 88 84 abinh93@gmail.com