Vadodara City Branding | Research Booklet

RESEARCH on

CITY BRANDING 1

The best of memories are often made when an individual is traveling and exploring. The whole experience of discovering new places, meeting new people, trying out new food and doing uncommon activities is what makes traveling so much fun. The endings of such vacations are almost always upsetting and the feeling of going back to the normal life kicks in. One wants to grasp in as much as he/she can in whatever he/she can and take back home as memories and most of the times, apart from pictures, these memories can be taken back home in the form of souvenirs.

The word souvenir has its origin in the French language where it means to remember. Souvenirs can be described as – an object a person acquires for the memories the owner associates with it. Souvenirs can be bought for keeping it with oneself for the sake of memories associated with a particular place or they can be bought for the sake of gifting it to others as a token of love from your trip.

2

INDEX Contents What are souvenirs?

5

Examples of souvenirs

6

Souvenirs of different countries

16

Ideas for the branding of Vadodara

20

Rough work

22

Illustration and application

28

3

LOVE TRAVELING? EXPLORING NEW PLACES? EATING NEW CUSINES? WHAT DO YOU TAKE BACK HOME AFTER AN EXTRA-ORDINARY TRIP?

4

What are souvenirs?

Souvenir, memento, keepsake, or token of remembrance is an object a person acquires for the memories the owner associates with it.

The term souvenir brings to mind the mass produced kitsch that is the main commodity of souvenir and gift shops in many tourist attractions around the world. But a souvenir can be any object that can be collected or purchased and transported home by the traveler.

examples of souvenirs

Magnets

The best part about magnets is that they’re extremely small and fit anywhere in your bag so you don’t have to worry about making space for them in your luggage. They’re not only cheap, but most souvenir shops have offers on magnets and are all the more cheaper if you buy them in a bulk. You can buy 10 different magnets with 10 different designs on them to gift to 10 different people.

Personally, I believe that magnets make a boring refrigerator look super fun and also remind you of all the little memories associated with the place.

6

examples of souvenirs

Hats & Scarves

They are cheap, useful and extremely fashionable. Scarves are the most common souvenirs that people buy because they do not take up space in your luggage while traveling. Packed bags and over-weight bags are always a problem when you are traveling. So buying these small items as souvenirs solves the question of buying a souvenir and also of making it fit into your bag.

7

examples of souvenirs

Bags

Names on the bags of cities all around the world are a common sight these days. These bags can be college bags, totes, shopping bags etc.

They’re extremely handy and useful. They’re not very expensive so you can easily buy these as souvenirs to gift people. Like jewelry, you have a carried choice in what bag you want to choose. The price also varies but it’s never too high. Purses are also an option but they do not really count as a souvenir as they do not have much association with the place you’re buying it from.

8

examples of souvenirs

Jewelry

Nothing is a better idea for a souvenir that jewelry is for a woman. There are variety of small jewelry such as simple earrings and big ones such as necklaces. You always have the choice of buying jewelry that suits your budget. But the best part of buying jewelry as a souvenir is the number of places you can buy it from. You have the expensive and the branded stores and at the same time, you have stalls on the street-side which sells impeccably beautiful jewelry.

9

examples of souvenirs

Artifacts & Household Items

A lot of people who are into traveling have shelves at home on which they specifically keep all their travel memorabilia. Mostly it is a show-piece which may be a famous building, a monument, local artifacts etc. They may go a bit on the expensive side but they’re certainly worth it if you’re an avid collector of these things. Many a times, specific parks, monuments, sight-seeing places have their own collection of these memorabilia.

10

examples of souvenirs

Local Dry Food Items

They’re not the most common souvenirs but there are some that have a long shelf-life and are allowed on planes make for a good and a tasty souvenirs. Be it Maysorepak from Bangalore or Swiss cheese, Food tells us a lot about a certain place and food items can therefore be considered as a pretty viable option for a souvenir. Alcohol can also be added in this list. Chocolates are other common souvenirs. French wines and Russian vodka would make for some very good gifts as souvenirs.

11

examples of souvenirs

Posters & Postcards

Posters and post-cards capture the essence of the city like almost nothing else can. The cityscapes and the landscapes on these posters or post-cards are the most iconic photos with their enthralling beauty. They are extremely cheap and do not take up any place in your house.

Post-cards, especially, can be extremely personalized with a message at the back to tell about the picture on the postcard.

12

examples of souvenirs

Local Handicraft

Pashmina from Kashmir, handicrafts from Rajasthan, Sarees from South India are some things that can be bought as souvenirs in India.

Similarly, on a global level, wooden boots from Holland, Swarovski from Austria, boomerangs from Australia are commonly gifted as souvenirs. These things give a very local touch to your keepsake as a gift and because they are all made locally, these are usually very cheap. These items sell like hot-cakes as they wonderfully wrap a culture in them.

13

examples of souvenirs

T-Shirts

You go to any souvenir shop and you will find t-shirts, of all sizes, as souvenirs.

They too, like mugs, are printed with the common local catchphrase or landscape or sometimes just simply the name of the city or country. These are great as gifts for kids as well as adults. T-shirts are not the cheapest souvenir around so you may want to stick to buying one for yourself and your close ones instead of all the people back home. Of course, unless you’re willing to pay a bomb.

14

examples of souvenirs

Mugs & Shot Glasses

Mugs and shot glasses are one of the most common souvenirs across the world, especially in European countries. These mugs and shot glasses are cheap and are useful. These mugs usually have some common local catchphrase or a picture of the local landscape printed on it which gives it a local touch. The shot glasses are usually printed with the symbol that widely represents the city or the country.

15

SOUVENIRS OF

PARIS 16

souvenirs OF Paris

17

SOUVENIRS OF

EGYPT 18

souvenirs OF EGYPT

19

Ideas for the branding of

VADODARA 20

Ideas for the branding of vadodara Ideas

1. Watches 2. Coasters 3. Mugs 4. Cell phone covers, laptop sleeves 5. Bags, wallets 6. Bookmarks 7. Posters, Post cards 8. Mouse pad 9. Notebooks 10. Wrapping papers 11. Flip flops 12. T-shirts

Illustrations

1. Navratri festival 2. Banyan tree 3. Laxmi Villas Palace 4, Uttrayan 5. MSU Dome 6. Sur Sagar Lake - Shivji Statue 7. Kalaghoda circle 8. Kirti Mandir 21

ROUGH Work | Ideas

Coffee Mug

Bag

Bookmark

Watch

Coasters

22

Cell phone cover

ROUGH work | BrainStorming

23

ROUGH work | BrainStorming

24

ROUGH work | Photographs

Photographs - Google

25

ROUGH WORK | People’s Perspective About Vadodara Sanskari Nagri

People from different parts of India

Has a lot of history to explore

Safe for women 26

Friendly people

Lot of art around Well educated & rich people

Biggest navratri celebration in the world

Festival of kites uttrayan Calm & peaceful

It has a lot of new food chains

Industrial capital of Gujarat

Very colorful

Helpful people

Rich culture & talent

The city is getting better & faster when it comes to adapting the western culture

ROUGH work | Imagery Souvenirs imagery of other countries 1. Animals/birds 2. Flags 3. Monuments 4. Food 5. Vehicles 6. Oneliners - words 7. Name of the country/city/state 8. Festivals

Places in Vadodara

Other

1. Kala ghoda 2. Laxmi villas palace 3. Kirti mandir 4. Kamatibaug - toy train 5. Maharaja Fatesinh Museum 6. Champaner - Pavagadh 7. Sindhrot 8. Ajwa Lake 9. Mandvi Gate 10. Vadodara Gallery

1. Banyan tree 2. Navratri 3. Kites - Uttrayan

27

Illustration

Sayajiganj Tower

28

Application

Watches

Iphone Cases

29

Illustration

Sursagar Shiv Statue

30

Application

Iphone Cases

Playing Cards

31

Illustration

Kala Ghoda Circle

32

Application

Notebook

Sweat Shirts Tote Bags

33

Illustration

Kirti Mandir

34

Application

Notebooks

Tote Bags 35

Illustration

Navratri

36

Application Key Chains

Tote Bags

Flip Flops

37

Illustration

VADODARA Logo

38

Application

Badges

39

40

Akanksha Negi