WORK EXPERIENCE
SKILL SET
TATA ELXSI
DELL
CISCO
ZENSAR
USER RESEARCH
Information Design Graphic Design
UX Research UX Strategy
Service design Customer Experience
UX Research UX Strategy
STRATEGIC DESIGN THINKING USER JOURNEY MAPPING
ACADEMICS
SERVICE DESIGN
Post Graduate. Masters in Design Strategic Design Management National Institute of Design.
Under Graduate. Diploma in Design Graphic Design M.I.T Institute of Design.
Exchange Program Design Management International HSLU Design & Kunst, Lucerne, Switzerland.
VISUAL DESIGN - INFO-GRAPHICS - POSTERS - LOGOS AND IDENTITY DESIGN - ICONOGRAPHY COMMUNITY DESIGN USER EXPERIENCE DESIGN
INTERESTS Design Thinking Research Processes
Customer Experience
Internet of Things
Strategic Design
USER EXPERIENCE RESEARCH
TABLE OF CONTENTS
A) CLIENT PROJECTS. 1) Cisco : Demystifying the concept of IoT . 2) Tata Elxsi : Integrated information design for Mumbai transport. 3) Hackathon : Circular economy driven solution for packaging. 4) Dell : UX Strategy research for BNSF Railways.
B) STUDENT PROJECTS. 1) Small business Design. 2) Service Design. 3) Innovation Planning Project.
C) VISUAL DESIGN. 1) Info-Graphics. 2) Identity Design. 3) Posters
D) DESIGN FOR CHANGE. E) RESEARCH PROJECT 1) Brand Asset Management 2) Strategic Design and Planning
F) WHY...HOW...WHAT...
CISCO Demystifying the concept of IoT at the Cisco Experience Center. Creating an experience framework to inform the scope and benefits of IoT, to the influential people in India.
Smart lighting saves a lot of energy
Smart Parking
Parking sensors help citizen to find parking in the most crowded areas.
Smart Street lights
Help in tracking traffic flow and alert the traffic control authorities.
Digital ads change as per your arrival in the area
Smart shelves inform the inventory about the availability of stock
Your cart is now connected Happy shopping!
Smart devices help in detecting temperature, moisture or leak of any hazards gases
Physical safety can be maintained by having CCTV on the shop floor
Connected machines help in maintaining a seamless production process.
Fixed axis robots help in fixing the on spot problems that may occur on a shop floor
Smart cart helps you track the customer movement Smart Dust bin
Helps in alerting the civic bodies to clear trash bins when they are filled.
Camera at street lights
To maintain safety and security street lights can be equipped with cameras that constantly monitor all the activities.
Self check out helps reduce hassle during exit
Beacons alert the store upon your arrival
Robotic arms generate data that is valuable to the shop floor Inventory Management Helps in keeping a track of goods that
TATA ELXSI Integrated Information design for mumbai Transport. To enable citizens of Mumbai, with information about different modes of transport.
Pre Trip The pocket map will help in locating the nearby places of particular area
Online ticket booking for bus/train /monorail
Route man for the nearest mode of transport or other important places
During Trip xxx
Signages for bus stops is very important, it will tell which bus will come where(area wise) The printed route map which will mention all the routes that the buses are going to take.
To know the traffic status/ Road block /and diversion.
During Trip
The printed infographics will show the timings and the route of the bus and the ticket fare also.
What if there are voice commands at the bus stops which will guide the people to take the buses they want.
The same printed route map can also be pasted in front of the bus so the future travelers can take a better decision
What if there are voice commands in the bus stops which will guide the people to get down at their stop.
During Trip
Media
The printed area map which will mention all the routes that the trains are going to take.
The ooh media is also very important. The brands can benefit from advertising at these places
One can always call a cab via phone. The app will provide phone no. of cabs
It can show the route that the bus is going to go through
Online chart of buses are available which will give the fare chart and the frequency of the buses
It can show the route that the bus is going to go through
One can also type in reviews about the bus comfort, ticket fare and the traffic route for better travel
Signages for arriving train is very important, it will tell which train will come where(platform wise) The printed map of the platform which will mention the important areas of the station
The printed route map which will mention all the direction for the nearest station Will give info for nearest stations only
What if there are voice commands at the sky walk which will guide the people to take their trains faster.
During the travel you can find out the way to your next interchange Online chart of trains/buses/taxi meter and rickshaw is available
The printed infographics will show the timings and the route of the train and the ticket fare also.
The printed infographics will show the important places like bus stops and shops and offices.
During Trip
The printed infographics will show the important places like bus stops and shops and offices.
Post Trip
Finally you have reached
Information on the side for stops During the travel you can find out the way to your next interchange
The printed route map which will mention all the route of the bus by which the passengers are traveling
The printed infographics will show the timings and the route of the train and the ticket fare also.
Now the map will guide you to the next interchange
Online chart of the next interchange will be available and will give a fare chart and the frequency of that mode.
It can show the route that the train is going to go through
Online chart of trains are available which will give the fare chart and the frequency of the train
Ticket booking on the run.
Door opening indications
What if there are voice commands at the sky walk which will guide the people to take their trains faster.
Signages for nearest bus stops, taxi stand and offices
The printed area map which will mention all the routes that the trains are going to take.
It will also mention the fare chart, rules and regulations and the meter rate
What if there are voice commands at the sky walk which will guide the people to take their trains faster.
Online chart of rickshaw are available which will give the fare chart and the meter rate
It can show the route that the train is going to go through
Online chart of trains are available which will give the fare chart and the frequency of the trains
One can also type in reviews about the train comfort, ticket fare and the route for better travel
Contact details inside the rickshaw can help travelers to call them later and make the travel faster.
The printed area map which will mention all the routes that the trains are going to take.
It can show the route that you can take for the next interchange.
It can show your desired destination
One can also type in reviews about the rickshaw comfort, fare and the traffic status better travel
It can show your desired destination
HACKATHON Circular economy driven solution for packaging. The Hackathon seeks to solve real business challenges, developed by Cisco and Philips, through a circular economy lens.
Step 1: Choose the desired product from the website/app.
Step 2: Click on buy now to continue to make payment.
Step 3: Choose if you want to return the package at the time of delivery.
Step 4: Notification indicating addition of loyalty points in the e-wallet.
DELL UX Research for BNSF Railways.
Where we want to be ? Ideating on the future state using systems thinking. Monitoring Execution Guiding principles
UX Plan
Challenges
Focus areas
B2B Brand Strategy Business vision & emotions Niche Market, Brand Values & Perception Target customers
Business Current State Business environment & ecosystem Current employee/customer Story, priorities and pain points
UX Vision &Principles Vision for the holistic user experience Guiding principles Future employee and outcomes
Aspirations Where we are? Assessing the current state through design audits.
How do we get there? Design thinking that aligns with and adopts to the business strategy.
Road map Gap Analysis –vision and reality Create focus and value, change and Innovation
Metrics, Targets & Incentives KPI’s and measured targets Incentivize the right behaviors
SMALL BUSINESS DESIGN. To come up with creative strategies for the development of small business. Trying to sell fruits differently was an interesting way of increasing sales for small business owners.
Why people consume fruits regularly How do we increase the sale of fruits? What are we actually trying to sell?
Can we sell fruits as mini health package? Instead of selling 1 fruit at X rs/Kg...
We looked at different diseases that fruits cured, and sold them to customer rather than on single fruit.
SERVICE DESIGN. Our holistic approach to saving money helped people set objectives and reach them, step by step.
Save Money Make Money
Namita Kalve Name: 5,000 per month.
Amount Paid:
23,750 3,928 3,333 10,000-12,000 once in 3-4 months
1
Sign:
Hassle free money management.
Assumed savings of 1,000.
1,000
Personality Type : ORGANISER
2
No money for a Weekend Getaway?
750 300
-You are a careful spender.
Get guidance from experts.
Save Money Make Money. Via
-Though you are characterised by a need to know exactly what is going on in detail, but, you tend to buy impulsively also. -You make the most out of the money you receive.
SAVING TIPS Through our analysis, we have observed the following patterns :
-Infarct, keeping a check on your finances is a part of your life.
3
-You have a Strong point of View, and an inherent knowledge, which you never fail to express. -She is sophisticated consumer of financial services.
Become a smart saver.
Service Campaign design and Promotion
1,000 1,000
The following analysis has been done on the basis of the activities “Auction Game” and “Draw your Money” :
Multiple touch points : E mail and log-in credentials for quicker and better communication.
Designing the brochure with simplified steps and infographics
1) You are carrying forward the balance of your account over to the next month. Instead, take that amount out separately as your monthly savings, which you can later accommodate in your travel budget. 2) Take out 30% (INR 1,500) from your account and put it in the piggy bank, as Savings, which you do not use. TIP : If taking out a chunk of money at one go seems difficult, start with saving INR 150, every time you withdraw/ use INR 500.
Designing the template for the piggy bank to be given as a take away, as a first cue to save money.
Divide registered people for personal interview. Work out an outline of key points during personal interaction. Compile the information into personal budget report cards.
INNOVATION PLANNING PROJECT. Our new product is for students who are studying late at night in colleges and universities. Our product is a sleeping band called bubble. It provides hard working students with a satisfying sleep experience. They can fall asleep anywhere and at anytime.
Set the perfect sleep
AM Please Go Gentle Into That Good Night
PM
5:50 AM
GN SD TC
VISUAL DESIGN Visual design as a core helps in communicating data very simply and more effectively.
Automobile domestic sales - Growth
Indian Automotive Industry GDP
1
1
-9
-9
90 19
1
1
1
90 19
1
-9
-9
-9
90
90
90
19
19
19
1
1
1
-9
-9
90
90
19
1
-9
19
1
-9
-9
90
90
90
19
19
19
1
1
1
-9
-9
-9
90
90
90
19
19
1
1
-9
Growth across segments 500000
9000000
Premier Automobile
Car started being developed and produced entirely in India for both
Easy car loans are increase the purchasing power of the middle class
8000000
Commercial Vehicle
450000
7000000
Passenger Vehicle
400000
Research says that 75% of vehicles purchased in the last decade were financed through loans.
Exports
6000000
250000 200000
Financial services firms begin to offer car loans in co-operation with the car industry.
100000
1000000
0 Domestic Sales Figure
The automobile sector recorded growth of 13.56% in 2006-07. During the year 2007-08 (April-December), the industry decelerated at 3.49%. The automobile exports crossed the US$ 1 billion mark in 2003-04 and increased to US$ 2.76 billion in 2006-07.
The future of the car companies
Similarly, during the year 2006-07, the auto component industry continued its high growth path and emerged as one of the fastest growing sector in Indian engineering industry by clocking 21% growth in output during the year.
2003-04 2004-05 2005-06 2006-07
Number game
Major activities
BMW Group
Price will be 1 million cheaper then the previous version
Launched its 3rd generation SUV the model will be assembled at the company’s Chennai plant rather then being imported fully assembled
ISUZU Motors
Given Rs. 3000 Cr. for a 1,20,000 units per year manufacturing facility
Aims to sell 50,000 Pickup vehicles in India to gain market leadership.
Mercedes Benz
NA
Inaugurated south India's first AMG performance centre in Bangaluru. Aims to offer a more personalised service to its customers.
Branding and Promotion
Arrival of TATA Nano The cheapest Indian car in the market was welcomed with huge number of bookings Sales of Nano nearest competitor Maruti 800 dipped down by 20%. Nano changes the entire market scenario.
Quality, Manufacturing and financial problems. As sales went down Mercedes and BMW sold like hot cakes At one point of time Mercedes sales in a month were more then that of Nano
Now everyone could dream of owning a car
Growth is anticipated due to following reasons Improved affordability. Rise in income. Untapped market. Governments backing. Exports of small cars, MUV’s, 2 and 3 wheelers.
Growth 10.35%
Faster economic growth plus government is likely to revive the auto sector. Fall in interest rates and stable fuel prices is conducive for growth.
VE Commercial Vehicle NA (Eicher and Volvo)
Exploring the possibility of entering the small commercial vehicle segment with a range of mini trucks. Give competition to bigger rivals like Tata Motors, Mahindra and Mahindra, Ashok Leyland etc.
Fiat
Double its work force to 5000 and increase capacity by 80% at its Ranjan Gaun plant.
Plans to launch 12 models based on 3 platforms.
Mahindra & Mahindra
Factories capacity is to produce 9000 vehicles annually
Inaugurated a factory and research centre for electric 2 wheelers in Ann Harbour Michigan U.S.A.
India is predicted to become the third largest automotive market the world by 2016 ahead of Japan, Germany and Brazil
The year of Automotive growth. With new product launches, entering of newer players like Kia Motors, Ssang Yong and also strengthening of players like Volkswagen, BMW, Mercedes etc, 2010 has turned out to be a coming of age year for the Indian automotive industry.
New Born in the market Maruti : Eeco Ford : Figo Volkswagen : Polo and Vento Tata : Aria Nissan : Micra
Data In Numbers
2005
Company
Why ???
This industry crossed a total turnover of over US $ 15 billion (Rs. 64,500 crore), with exports of US $ 2.9 billion (Rs. 12,643 crore) during the year.
50000
0 1996-97 1997-981998-99 1999-00 2000-01 2001-02 2002-03
2000
Luxury car brands make their presence felt in the market
150000
2000000
LML Majestic Auto Scooters India Hero Honda Maruti Swaraj Mazda Yamaha Ashok Leyland Honda M&S Honda Siel Piaggio ICML Suzuki Mahindra & Mahindra Bajaj Auto Hero Honda TATA Motors
The industry exported 15% of its passenger car production in 2006-07, 10% of commercial vehicles production, 26% three wheelers and 7% two wheelers.
300000
4000000 3000000
International car manufacturers enter India
Hindustan Motors TATA Motors Ashok Leyland Hindustan Motors Royal Enfield Ford General Motors Hyundai Motors TATA Toyota Volvo BMW
350000
5000000
Domestic
1995
-9
Year
Auto financing starts emerging
Bajaj Auto
Maruti Udyog the biggest player in 90’s in the car segment.
-9
Luxury Cars
Mahindra & Mahindra
Economic liberalization gets underway allowing passenger car production without licences
90
Mopeds
1
0
90
Luxury Cars
2000
Scooters
90
Medium Cars
Ashok Leyland
Hundistan Motors
Removal of trade and investment restrictions.
Small Cars
Goods Carriers
19
India opens the gate for western players in the automotive industry.
Passenger Carriers
Bajaj Motors Mahindra & Mahindra Premier TATA Motors Kinetic Ashok Leyland Daimler - Chrysler Fiat General Motors Piaggio Skoda Auto Mahindra Renault Volkswagen
2000
19
Telco (Now TATA Motors)
2000
19
Indian automotive industry till 1990
Birth of Indian car manufacturing era
Motor Cycles
2000
19
Mini Cars
Two Wheelers
in ʼ000
Passenger Cars
Commercial Vehicles
-9
Multi- Utility Vehicle
90
Three Wheeler
19
Indian automotive industry accounts for 22% of India's GDP and is the 7th largest in the world.
1990
Force Motors Eicher Motors Hindustan Motors Kinetic Motors MAN
10000
2010
2014
Design for change A school is an organization where a lot of people interact with each other. A place with a lot of interaction will always has a scope of design interventions. This is done to improve the experience of each and every consumer.
1st
The name is Bond,
Covalent Bond.
Academic Records
First Term 100 80 60 40
Art
B+
PeD
A
S.U.P.W
B
E.V.S
20 0
English Maths Social Hindi Science
Class Teacher
B+
Checker
Examination In charge
Parent
Second Term 100 80 60 40
Art
B+
PeD
A
S.U.P.W
B
E.V.S
B+
20 0
English Maths Social Hindi Science
Class Teacher
Checker
Examination In charge
Parent
Third Term 100 80 60 40
Art
B+
PeD
A
S.U.P.W
B
E.V.S
B+
20 0 English Maths Social Hindi Science
Class Teacher
Checker
Examination Incharge
Parent
Brand Asset Management An approach and a methodology to create, manage and innovate brands in order to build brand equity for an organization. It employs the notion of a brand as a synoptic, integrated view of the firm that is fundamental to business strategy, i.e. how a organization is fundamentally going to compete in the market place.
Overview
Brand Analysis
Brand Synthesis
Brand Identity+Positioning Brand Position Brand Mature Finger Tip method. Finger Tip method Organization The company Trends Industry type Competitors Offering portfolio
Portfolio+Architecture Brand spectrum Brand extension +
Brand positioning Brand Spectrum
Brand Asset Management allows a firm to differentiate its products from others in the marketplace, and to align what it says with what it actually delivers.
Experience+Meaning Experience economy Touch-points Brand experiences
Experience economy.
Gap+Utopia Brand building New way out.
-
Brand gap.
Project+Prototype Challenge/ Gap What consumers should see. Conceptualization Proposed idea. Prototyping.
Strategic Design Planning Strategic Design Planning equals the human-centered innovation planning approach. It is a value innovation approach that understands trends in technology and business and combines them with user understanding to create innovative and comprehensive systems of solutions, e.g. products, services, processes and related strategies. It is a methodology that aims at providing superior value propositions through the integration of user research, creative development and strategic vision.
CONFIGURATION Profit Network Structure Model
Process
OFFERING
EXPERIENCE
Service Service Product Product Perfor- System mance
Service Channel Brands Customer Engagement
10 Types of Innovation
Innovation profile Innovation overview 1O types of innovation
Value Innovation Exploration Value curve Industry curve
Breakthrough Exploration Design planning Why
Value innovation curve.
10 Types
Understanding Users Hassle map Visual Data Verbal Data Hassle map
How In terms of business
Four Action Scenarios Raise
Reduce
Create
Eliminate
Hassle map
Applied Shift 3 Types of shift. Ideal Shift.
What How In terms of design
Applied shift
Innovation Scenario Needs Solution Matrix
10 Types Of Future Profile +
Changes NEEDS SOLUTION Long term Mid term Near term
10 types of future type -
Immediate
WHY. HOW. WHAT. Throughout my educational life I had an intent and of making communication simple and effective at an aesthetic and strategic level.
What How UX Journey Strategy MicroTouch point Map interactions Analysis Why
Today I have the freedom to express my ideas and my work strategically and aesthetically.
We want to
Info touch the heart Graphics and mind of Design Audit
User Research
consumer
Adobe InDesign
Digital Service
Adobe Illustrator
Adobe Photoshop
Systems Thinking
Service Design