$ 107,000,000,000 Is the amount of money earned by one Online store in 2015.
40% Of the total waste generated is from cardboards every year.
156.8 Kg. of packaging waste was generated per inhabitant in the EU-28 itself.
306 products are delivered every second at a sales peak time
Problem
PHILIPS Manufacturer
amazing
Warehouse
Recycle Plant Home
Dust Bin
Key solution
PHILIPS Manufacturer
amazing
Warehouse
Recycle Home
Dust Bin
Prototype
Step 1:
Choose the desired product from the website/app.
Step 2:
Click on buy now to continue to Make payment.
Step 3:
Choose whether you want to return the package at the time of delivery.
Step 4:
On clicking YES the oder is place and 15 points are automatically added to your e-wallet
Step 5:
Notification indicating addition of loyalty points in the e-wallet.
Step 5:
Product details are specified in the app only in order to save paper.
Business model to be followed by the online retail market. Key Partners
Key activities
Value proposition
Customer relationship
Customer segment
Manufacturer Logistics Recycle plants
Apply secondary packaging and deliver to the customer. Collect the packaging from customer and get to the warehouse. Use the packaging material to deliver repeatedly. Return some of the material to the manufacturer. Sell unusable packaging to recycle plants.
Increasing the life of packaging material, hence retaining its value.
Delivery and service
Consumer who purchase products online. Who are willing to return packaging material. Recycle plants who put paper bags to good use.
Encouraging customers to return packaging in order to gain loyalty points
Hassle free collection of packaging material.
Closing loop for retailers in terms of packaging. Reusing the packaging as far as possible.
Key resources
Channels Mobile apps. Logistics Website.
Collect waste packaging material after the product has been delivered.
Cost structure
Future service
Revenue streams
Transportation Re-structure packaging, Customer loyalty points.
Manufacture durable packaging in order to be reused multiple times by different providers.
Reused packaging to be returned to the supplier. Saving money from manufacturing packages from virgin material repeatedly.
Benefits from the intervention. Stakeholders Customer
Recycle plant
To the business
Gain monetary benefits on every return of packaging.
Reducing the landfill by becoming a major supplier to these plants.
Reuse the same packaging to deliver products multiple times.
No hassle of waste disposal. Become a green user.
+15 Points
Keep the loop closed by taking the material back from the consumer. Save manufacturing cost of packaging.
Current scenario Currently the loop is being closed between the customer and the retailer.
PHILIPS Manufacturer
amazing
Warehouse
Home
Future scenario Over a period of time, when manufacturer keeps getting the packaging back, he stops making primary packaging. Ties up with the retailer and manufactures durable packaging in which products are delivers. This leads to reduction in overall packaging materials, and closing the loop by engaging in reuse of the durable packaging.
PHILIPS Manufacturer
amazing
Warehouse
Home
Dust Bin
Thank you