Abhiruchi - Flavours of Bengal | Identity System Project Documentation by Akash Raj Halankar

identity system for abhiruchi

student Akash Raj Halankar S1001104 PGDPD 2010 Graphic Design akashhalankar@gmail.com guide Anil Sinha

This document is prepared by Akash Raj Halankar as a part of his Studio Project 2. Set in Neutra and Thesis Published at

contents What is Abhiruchi ? The Proposal Information Collection Literature Study Case Studies Existing Identity Scenario Building Analysis & Synthesis Image Collection Explorations Concept Explorations Final Selected Concept Background Options Final Logo Logotype Explorations Colour Palette Logo Usage Visual Language Collateral Explorations References & Bibliography

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what is abhiruchi? Abhiruchi is a Bengali restaurant, situated at C.G. Road, Near Swastik Char rasta. Mr. Joydeep Mukherjee is its Chairman and Managing Director. Abhiruchi serves ethnic veg. and non-veg Bengali food from one and a half years and is quickly gaining its recognition. You get delicious river fish, prawns, chicken, mutton, here from morning 10 am to 1.30 pm and evening 8 pm to 10.30 pm. Abhiruchi has a fixed lunch in the morning, a la carte menu in the evening and all you can eat buffet during the weekends. Abhiruchi also celebrates festivals with special menus and is the place to be during Durga Puja. Mr. Joydeep Mukherjee is also planning to expand this chain & be widely spread across India.

the proposal Need of the Project

Identity System for “Abhiruchi”

STUDIO 2 PROJECT

Akash Raj Halankar PGDPD (Graphic Design) - 2010 National Institute of Design S1001104 (0) 8980711100 akash.h@nid.edu

8 Weeks

introduction

need of the project

Abhiruchi is a Bengali restaurant, situated at C.G.. Road, Near Swastik Char rasta. Mr. Joydeep Mukherjee is its Chairman and Managing Director. Abhiruchi serves ethnic veg and non-veg Bengali food from one and a half years and is quickly gaining its recognition. You get delicious river fish, prawns, chicken, mutton, here from morning 10 am to 1.30 pm and evening 8 pm to 10.30 pm. Abhiruchi has a fixed lunch in the morning, a la carte menu in the evening and all you can eat buffet during the weekends. Abhiruchi also celebrates festivals with special menus and is the place to be during durga puja. Mr. Joydee Mukherjee is also planning to expand this chain & be widely spread across India.

Although being one of the best Bengali restaurant, Abhiruchi doesn’t have an identity, which reflects the ethnicity of Bengal. Looking at Abhiruchi from outside, people do not get that it is a Bengali restaurant. Abhiruchi’s logo gets hidden behind the logos of big chains such as Dominos and Axis bank which are situated in the same building. When asking about Abhiruchi in NID itself, 2 out of 10 people knew the place, where as 10 out of 10 people have been to the Dominos right besides it.

target audience Vegetarians & Non-vegetarians who are interested in ethnic Bengali food. Open age group.

• Developing an identity which reflects the ethnicity of Bengal. • Creating other collaterals such as take away boxes, counter displays, etc. which work with the identity to publicise Abhiruchi.

proposed methodology Step one :A background study consisting of: • Culture of bengal • Demographics of the Target audience • The Bengali script • The existing logo and branding

time frame phase

project objective

Step two: Consisting of analysis and synthesis of the collected information: • Clustering and grouping findings, establishing relationships, making connections. • Defining the needs & motivation of the target audience. Step three: Translating it into graphic design: • Deciding the visual treatment • Developing the criteria and constraints for design. Step four: • Explorations of different logo options. • Selecting the supporting collaterals. • Selection of media, execution. Step five: • Refinement and corrections. • Testing and feedback. • Documentation.

end deliverable (tentative) • Logo • Display Logo • Take away bags • Tissue papers • Special offer menu

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Project Objective • Developing an identity which reflects the ethnicity of Bengal. • Creating other collateral such as take away boxes, counter displays, etc. which work with the identity to publicise Abhiruchi.

Target Audience Vegetarians & Non-vegetarians who are interested in ethnic Bengali food. Open age group.

signature

week one

eight

data collection analysis & synthesis conceptualisation execution documentation

Anil Sinha

(Project Guide)

Akash Raj Halankar

Proposed Methodology

End Deliverable (tentative)

Step one : A background study consisting of: • Culture of bengal • Demographics of the Target audience • The Bengali script • The existing logo and branding

• Logo • Display Logo • Take away bags • Tissue papers • Special offer menu

Timeline phase

week one

data collection analysis & synthesis conceptualisation execution documentation

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information collection I started my research after having a meeting with Mr. Joydeep Mukherjee, the CEO of Abhiruchi. He gave me important insights on the restaurant and his ideology behind establishing such a restaurant in Ahmedabad, a nonBengali region. He also told me that he would be coming up with more such restaurants which a re culture oriented all around India.

Literature Study

Case Study

Scenario Building

Around the topics of Visual identity and identity system also bengal culture and Bengali cuisine.

Studying existing visual identities of similar Culture oriented restaurants.

Brainstorming and listing down keywords and objects that relate to concepts , motifs and the philosophy of the organization.

literature study What is a Brand ?

What is a Brand ?

A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

What is identity design? One major role in the ‘brand’ or ‘corporate image’ of a company is its identity. In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this. What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

The identity or ‘image’ of a company is made up of many visual devices: • A Logo (The symbol of the entire identity & brand) • Stationery (Letterhead + business card + envelopes, etc.) • Marketing Collateral (Flyers, brochures, books, websites, etc.) • Products & Packaging (Products sold and the packaging in which they come in)

• Apparel Design (Tangible clothing items that are worn by employees) • Signage (Interior & exterior design) • Messages & Actions (Messages conveyed via indirect or direct modes of communication) • Other Communication (Audio, smell, touch, etc.) • Anything visual that represents the business. All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.

What is a Logo ?

Brand

The perceived emotional corporate image as a whole.

Logo

A logo identifies a business in its simplest form via the use of a mark or icon.

Brand

The visual aspects that form part of the overall brand.

A logo is for… identification. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like. To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “The guy who always wears pink & has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable. It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them. The logo identifies a business or product in its simplest form.

What makes a good logo? What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): • Simple

• Memorable • Timeless

• Versatile

• Appropriate

Simple Memorable Timeless Versatile Appropriate

What makes a Good Logo ?

Simple A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client. A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion. Remember, the basis of the hugely effective international branding for the worldâ&#x20AC;&#x2122;s largest shoe manufacturer is a very simple graphic swoosh.

Memorable Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. Surprising to many, the subject matter of a logo is of relatively little importance, and even appropriateness of content does not always play a significant role. This does not imply that appropriateness is undesirable. It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable. Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.

Timeless An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years? Leave trends to the fashion industry – Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out. Probably the best example of a timeless logo is the Coca-Cola logo… if you compare it to the Pepsi logo below, you can see just how effective creating a timeless logo can be. Notice how the Coca Cola logo has barely changed since 1885? That is timeless design.

Versatile An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats. Ask yourself; is a logo still effective if: • Printed in one colour? • Printed on the something the size of a postage stamp? • Printed on something as large as a billboard? • Printed in reverse (ie. light logo on dark background) One way around creating a versatile logo is to begin designing in black and white only. This allows one to focus on the concept and shape, rather than the subjective nature of colour. One must also remember printing costs – the more colors used, the more expensive it will be for the business over the long term.

Appropriate How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm. It is also important to state that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.

case studies Mainland China Mainland china is authentic Chinese restaurant situated at S.G. road at Gulmohar Mall. A wide variety of oriental cuisine is available here. Identity â&#x20AC;˘ Logotype â&#x20AC;˘ Logo designed reflects Chinese culture. â&#x20AC;˘ The logotype has elements from the chinese letterforms.

Souq Souq is an authentic Mediterranean restaurant situated at Vijay char rasta. Its is a high end restaurant, which serves delicacies from the middle east. Identity • Logo and logotype • Logo designed reflects culture from the middle east just because of the lamp. • There is no solid connection of the logotype with culture.

Vishala Vishala is an authentic Gujarati cuisine restaurant. The entire ambience is made to reflect the Gujarati culture. You get all you can eat Gujarati thalis. Identity • Logo and logotype • Logotype in a regional language • Logo is very abstract probably to emphasize the village type ambience of the place.

Sweet Bengal Sweet Bengal is an authentic Gujarati sweet shop. The ambience is complimented with a series of pat-chitra art, an artform of bengal. Identity • Logo and logotype • Logo is very abstract. • Inspired from motives of Bengali wedding card

existing identtity

• The present logo of Abhiruchi does not reflect Bengali culture or traditions. • The Ribbonlike modification of the “A” misleads you. If you remove the tag line from the logo, then it would seem that the logo is of a ribbon company. • Also there is no explanation behind the “h, r” to be extend down. • The colours used are primary with no relation to Bengali culture. • The colours are the same as Dominoes which is right next to Abhiruchi.

scenario building Brainstorming - 1 During my first brainstorming for this project, I listed down my preconceived thoughts regarding bengal and Bengali culture, without taking any references. This helped me in mapping my mind set that I had formed about bengal.

Brainstorming - 2 I had my second brainstorming with Upamanyu Bhattacharya, a student from Animation Film design. He is originally from Kolkatta. While discussing this topic with him, I found out that he was very closely linked with his culture, even if he was way from his homeland. He showered me with a lot of insights about Bengal and explained me their rituals during festive occasions.

Brainstorming - 3 I had my third brainstorming session with Damayanti Charavarty, a final year Graphic Design student. She is also from Kolkatta. In this session, I got a different perspective about Bengali cuisine and also important information about the cultural differences of Bengalis - Ghotis and Bangals.

analysis & synthesis

Analysis and Synthesis By taking all the information fom my brainstorming session, I divided the information into 5 major parts for further scrutiny.. These Parts were as follows :

Food

• 6 course meal • Important Dishes • Food etiquettes

Festivals

• Important Festivals • Food in Festivals

People

• Characteristics • Colour • Accessories • Culture

Cultural Diversity

• Bangladesh / West Bengal • Diversity in Culture

Art

• Important People • Art forms • Type

After further analyzing the data, I narrowed down my options. This helped me in listing down the options for the logo design.

Bengali Food

The identity could be a representation of the Bengali cuisine. Abhiruchi being a restaurant, Food could help connect the client with the brand.

Bengali Food

Abhiruchi Ambience

Abhiruchi has a unique ambience. Murals on the walls made of terracotta sculptures, Bengal skyline, etc. An identity could be made to depict this ambience.

Bengali Festival

Abhiruchi is a host to famous Bengali festivals like Durga Pujo. It also participates in a hugh cultural festival held at Drive-in road during Durga pujo days. Bengalis also worship Maa Durga than any other God. There could be a possiblilty to use this for an identity.

Bengali Festival

Type

Bengal & Gujarat Connection

Bengali script is very unique. It has very sharp characters. This could be used to create the identity, where a bilingual type or elements from the Bengali script could be taken.

Bengal & Gujarat connection In the present scenario, the existing identity fails to show any Bengali and Ahmedabadi connection. If the tag line is taken out from the logo, we wouldnâ&#x20AC;&#x2122;t even know that Abhiruchi is a Bengali restaurant. This insight could be used to enhance the new identity.

Mix

A general mixture of the above categories could also make the identity.

image collection â&#x20AC;˘ Culture

â&#x20AC;˘ Dinner Plate

• F ish

• Durga

â&#x20AC;˘ Mutton

• Prawns

• Sweets

â&#x20AC;˘ Vegetarian

preparations

â&#x20AC;˘ Abhiruchi ambience

explorations Type Study I started studying the Bengali script, to understand the characters. If I would be able to incorporate some in my identity, it would automatically be relatable to the audience.

These are some of the calligraphic exploration I did for Abhiruchi. Various mediums, Inks and tools were used in this process.

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Form Study Me and my guide decided to incorporate the form of a fish in the identity. Fish being called the staple food of Bengalis, would automatically connect with the audience. Abhiruchi also has a wide menu for fishes.

concept explorations Concept One fish + type Fusing Bengali type with the form of a fish. The characters inside the form read “ABHIRUCHI”. The “অ” makes the head of the fish.

Concept Two fish + alpana Alpana is a traditional rangoli Bengalis use in their houses. Alapana is symbolic to welcome people. Alpana style of rangolis is also very specific and has originated for bengal. This type of art is not used commonly in India except in Bengal.

Making alterations with the forms and playing with the negative positive balance. I also tried to incorporate the chi sign. This symbolizes the give and take of business.

I further worked on the Chi form of the fish. In this case, I simplified the form and corrected the curve.

Concept Three fish + alpana + type I then incorporated the alpana form of a fish and tried an option by fusing it with the “অ” from the Bengali script .

অ 51

Concept Four sweet + alpana Bengal is well known for being a state driven by sweet. I took the form of a sweet called Sondesh which is in the form of a shell. I tried various alterations on placing and form.

Concept Four fish More fish form using calligraphy tools. Also these forms are of the famous Bengali fish which is widely available in Gujarat called as â&#x20AC;&#x153;Rohuâ&#x20AC;?.

Concept Four bengali + latin This is the incorporation of a Bengali letter form “অ” and the Latin letterform “A”. This was main targeted towards the non- Bengali audience, as thy would be able to read the Latin.

The form was balanced by its negative positive space while vectoring,

I tried various options with the x height and used tools to further make variotions. Thickness was also reduced at some points to emphasise the Bengali in the form.

In these options, the Gujarati “@¼” was used with the Bengali “অ” I also tried a series with the letterforms.

I tried a more handwork approach to the form, giving me very positive results. The form was hen vectorized and visually corrected.

Concept Five bengali + devnagri A link of Bengal with Ahmedabad was necessary in the logo. In this option, I tried to fuse the Bengali word Abhiruchi with the Devnagri word. I even tried options with Gujarati and Bengali.

final selected concept

background options My guide gave me a very important feedback about the logo. He said that the logo without a background was too empty and loose. He advised me to search for forms from the Bengali culture, which would further strengthen the logo.

A circle was finally chosen to be the background. A circle is very symbolically linked with Bengali culture. Bengali women are stereotyped by the Red bindi they wear, which is circular in shape.

Now after all this, we needed a motive to link this to a restaurant. My guide advised me to add a smooth circular outline which would look like a plate.

final logo I took feedback from many people about my finalized logo. They quickly related it with my concept. This logo made abhiruchi feel more Bengali. The Bengali and Latin letterforms were easily distinguishable. Also the arrangement of the letter from in the circle along with the outline, made it look like a plate with a piece of Fish in it.

logotype explorations Concept One Only a logo was not enough for such a project. I started designing the logotype for Abhiruchi to accompany with the logo. A logotype which would reflect the restaurant and also compliment the logo. I tried various options involving calligraphy and Indic type faces, but a Latin type was the only thing going well withe the logo. I narrowed down a few serif and sans serif fonts. I tried a mixture of both, but at last I finalized on Dauphin and Unicorn to be my logotype. The tagline “Flavours of Bengal” was taken in Arno pro. This was also repeated in the other collaterals.

DeeqYe®Ûefe DeeqYe®Ûefe অিভরুিচ DeeqYe®Ûefe DeeqYe®Ûefe অিভরুিচ DeeqYe®Ûefe DeeqYe®Ûefe অিভরুিচ DeeqYe®Ûefe DeeqYe®Ûefe অিভ�িচ DeeqYe®Ûefe অিভ�িচ DeeqYe®Ûefe DeeqYe®Ûefe abhiruchi DeeqYe®Ûefe ABHIRUCHI DeeqYe®Ûefe abhiruchi ABHIRUCHI DeeqYe®Ûefe abhiruchi DeeqYe®Ûefe ABHIRUCHI DeeqYe®Ûefe abhiruchi ABHIRUCHI DeeqYe®Ûefe

DeeqYe®Ûefe

B HIR UCHI

Abhiruchi

Abhiruchi BHIRUCHI

Abhiruchi

Mistral

“The flavours of Bengal”

Minion Pro

Sparta SSi

“The flavours of Bengal”

Meta Book Italic

Semia Script SSi

“The flavours of Bengal”

Futura Bk Bt

Dauphin + Unicorn

“The f lavours of Bengal”

Arno pro

Chalkduster + Georgia

“The flavours of Bengal”

TheMix

colour palette Colour is a strong component of branding. Where possible, always print the logo in its official colours. Care should be taken when printing the equivalent corporate colour using four-colour process as the percentage tints can vary, depending on the surface on which it is being printed..

C M Y K

=3 = 21 = 45 =0

C M Y K

=2 =3 = 19 =0

C M Y K

= 17 = 54 = 100 =3

C M Y K

= 28 = 95 = 100 = 32

C M Y K

= 44 = 80 = 83 = 68

C M Y K

=0 = 76 = 76 = 25

C M Y K

= 35 = 64 = 89 = 27

C M Y K

= 15 = 90 = 100 =5

C M Y K

= 27 = 95 = 100 = 27

C M Y K

= 19 = 59 = 82 =4

C M Y K

= 13 = 41 = 100 =0

C M Y K

= 20 = 58 = 83 =5

colour taken forward

I needed 2 more colours for the logo â&#x20AC;˘ For the Black and white logo â&#x20AC;˘ For the logo type Also if there would be a website for Abhiruchi, I carried out the necessary on screen colour changes in the logo.

C M Y K

=0 = 76 = 76 = 25

C M Y K

= 100 = 100 = 100 = 100

C M Y K

=0 = 76 = 76 = 60

colour

cmyk

rgb

pantone coated

pantone html uncoated

0 - 76 - 76 - 25

190 . 75 . 49

Pantone 1675C

Pantone DS 75 - 3 U

BE4B31

100 -100 100 - 100

0.0.0

Pantone 426 C

Pantone DS process black U

000000

0 - 76 - 76 - 60

124 . 50 . 28

Pantone 1675C

Pantone DS 321 - 5 U

7C321C

BHIRUCHI

“The f lavours of Bengal”

logo usage

BHIRUCHI

“The f lavours of Bengal”

This is the final logo along with the placement. When using colour, these values have to be maintained.

BHIRUCHI

“The f lavours of Bengal”

The black and white version of the logo.

BHIRUCHI

“The f lavours of Bengal”

If used on a white background separately , the logotype is to be in Black only.

The logo can be in colour irrespective of the logotype.

visual language I wanted a form, to be used in the collaterals. This would help me in building up a visual language to link up my designs. A form of a floral alpana was taken into consideration.

collateral explorations • Visiting Cards

Joydeep Mukherjee Managing Director

Front

BHIRUCHI

“The flavours of Bengal”

1st Floor, Sachet 1, Behind City Center, Above Domino’s Pizza, CG Road, Navrangpura , Ahmedabad - 380009 Phone: +79 40077465, +79 40077466

Back

• Envelope

1st Floor, Sachet 1, Behind City Center, Above Domino’s Pizza, CG Road, Navrangpura , Ahmedabad - 380009 Phone: +79 40077465, +79 40077466

Front

BHIRUCHI

“The flavours of Bengal”

Back

• Coaster

l” ga Ben

l” ga en

urs vo e fla

B of

urs

e fla vo

“Th

l”

Ben ga

IR UC H

“Th

BH I

urs vo e fla

“Th

of B

en ga l”

RU CH

e fla vo urs

“Th

CH RU

I BH

• Table mat

• Tissue paper

• Bill Pad BHIRUCHI

“The flavours of Bengal”

1st Floor, Sachet 1, Behind City Center, Above Domino’s Pizza, CG Road, Navrangpura , Ahmedabad - 380009 Phone: +79 40077465, +79 40077466

Front

Back

• Cutlery

BHIRUCHI

“The flavours of Bengal”

â&#x20AC;˘ Front gate

• Vehical Graphics

BHIRUCHI

“The flavours of Bengal”

1st Floor, Sachet 1, Behind City Center, Above Domino’s Pizza, CG Road, Navrangpura , Ahmedabad - 380009 Phone: +79 40077465, +79 40077466

BHIRUCHI

“The flavours of Bengal”

1st Floor, Sachet 1, Behind City Center, Above Domino’s Pizza, CG Road, Navrangpura , Ahmedabad - 380009 Phone: +79 40077465, +79 40077466

references & bibliography • en.wikipedia.org/wiki/ Bengali_cuisine

• www.bangalinet.com/recipe.htm • www.bangalinet.com/ • www.bengalnet.tripod. com/cultureintro.htm

• www.journeymart.com/de/india/ west-bengal-people-society.aspx

• www.bangalibabu.com/ • www.culturalindia.net/indianfood/bengali-cuisine.html

• tanmoy.tripod.com/ bengal/food.html

• www.historyofbengal.com/ • www.justcreative.com

Erhardt D. Steinbner, Dieter Urban ( 1982) Zeichen + Signets / Signs + Emblems Yasaburo Kuwayama (1989) International Logotypes Julius Wiedemann, Logo Design 3

thank you I would like to thank my guide, Mr. Anil Sinha, for being the driving force behind this project. Only under his guidance the project went in the right directions. I would also like to thank Mr. Joydeep Mukherjee, the managing director of Abhiruchi, to take interest and provide me with the necessary feedback. I would like to thank Anish Cherian, Matthew Jacob, Kopal Kulkarni, Sandeep Nandi, Soumyadip Ghosh fr helping me in each step of the project. Mrinalini Sardar, Damayanti Chakravarty and Upamanya Bhattacharya for the countless brainstorming sessions. I am thankful to have my dearest seniors, Mira Malhotra and Anuj Vijay Gadre, to share their insights, help me throughout the project and motivate me whenever I would be in a fix. Thanks to my dear family, Dad, Mom, Sanjana to always be there when I needed them the most.